
What Private Equity’s Big Deal Energy Means For Emerging Beauty Brands And Consumers
Private equity firms, backers of some of the hottest brands in beauty, including Summer Fridays, DIBS Beauty, Rare Beauty and Makeup by Mario, have become the dominant player in beauty transactions. According to Megamarket...

5 Beauty Brands Launching At Walmart
Walmart is refreshing its assortment with budding and heritage brands in haircare, home fragrance and personal care. The brand additions come after the nation’s largest retailer named Vinima Shekhar to the role of VP of...

Fragrance Brand Ourside Turns Trademark Setback Into A Community-Building Effort
When Ourside’s bestselling fragrance Dusk was challenged on trademark grounds last year, instead of fighting a legal battle that could cost thousands of dollars, founder Keta Burke-Williams turned the setback into a community-building exercise by asking...

Miami’s Sought-After Skin Savant Amy Peterson Launches Power-Packed Brand Lenox And Sixteenth
For Miami glitterati, Amy Peterson has become a skincare hero. In her 5,000-square-foot, 13-room namesake aesthetics office in the heart of South Beach, there are 16 machines to plump, freeze, burn and smooth the skin, from the...

“Only Just Getting Started”: Why The Fragrance Boom Could Be Long Lasting
“It’s only just getting started,” declared Eauso Vert co-founder Faye Harris of the fragrance boom during a recent Beauty Independent In Conversation webinar on the fragrance category. Harris’s optimism about fragrance comes after a 2024 in which,...