
Gen Alpha Brand TBH’s Focused, Data-Driven Approach To Converting A Target Rejection Into A Distribution Deal
Founder Risa Barash’s quarter-century of experience building children’s brand Fairy Tale Hair Care’s distribution at chains such as Meijer, Hy-Vee, Walmart, CVS, Ulta Beauty and Target, where she’s watched insurgent brands come and go, convinced...

New Wellness Brand Mabel’s Mushroom Microdosing Plan For Mental Clarity
All aspects of women’s health have long been overlooked and understudied, especially women’s mental health. New French wellness platform Mabel believes microdosing functional mushroom products could be part of the solution. Created by...

Behind The Scenes With “GlowJob,” The Dishy Podcast Bringing “Call Her Daddy” Candor To Beauty
Whether they’re dissecting the cost of boob jobs or predicting the next big celebrity beauty brand (their money is on Alix Earle and Saweetie), Julia Bellary and Sasa Li don’t hold back on “GlowJob,” where they...

Like Consumers, Many Beauty Investors Love Dupes
As dupe brands continue to expand (see MCoBeauty’s and Timeless Skin Care’s recent Target launches and Dossier’s attempt to push beyond imitation), Sandra Nait-Amer, managing director at financial services firm Rothschild &...

No Shame In The Dupe Game: MCoBeauty, Timeless And Skincare Generics On Imitation’s Upsides
The market research firm NIQ has determined dupes or less expensive alternatives to hot premium beauty products are good for the beauty business: They encourage trial, provide value for those seeking it, and facilitate matriculation into the...