This Is Beauty Aims To Transform Conscious Beauty Shopping By Selling “Imperfectly Perfect” Products
E-tailer This Is Beauty wants to sell you damaged beauty products to help curb beauty’s big waste problem. Launched simultaneously in the United States and the United Kingdom on...
Ellis Brooklyn’s Bee Shapiro On The Body Mist Boom, Why She Doesn’t Do Blotter Scents, And Series A Fundraising
In the fragrance category, consumers increasingly don’t want to be categorized. “I grew up in the era where I was instructed what to do. I should smell like this, I should wear a scent like this, I should...
Is The Wellness Industry Backsliding On Body Positivity?
Gwyneth Paltrow, perhaps today’s biggest celebrity wellness influencer, recently received backlash for stating on the podcast “The Art of Being Well” that she eats only two meals a day: “bone...
Makeup Brand LaBomme Beauty Rockets Into Retail At Urban Outfitters And Anthropologie
Urban Outfitters and Anthropologie were on LaBomme Beauty founder Brandie LaBomme’s vision board as she conceptualized her makeup brand in 2014 when the mom of three was pregnant with her first child. At the time, she recalls,...
What It Really Means To Be A Profitable Beauty Brand
If beauty entrepreneurs are to be believed, virtually no one is building a brand to exit. Still, that doesn’t indicate they wouldn’t consider a lucrative deal should it be on the table, right? To situate themselves...
