“Quality Of Revenue Matters”: Tengram Capital Partners’ Richard Gersten On His Investment Strategies And The Mistakes Young Beauty Brands Make
In the beauty industry, investors don’t usually have the name recognition of successful entrepreneurs and long-tenured executives. Richard Gersten is an exception. Among the beauty business cognoscenti, the Tengram Capital Partners partner is a well-known entity—and, for...
New Supplement Brand Eden Takes A Cool, Clear And Comprehensive Approach To Hormone Health
Before nutritionist Katie Fitzgerald started trying to get pregnant eight years ago, she didn’t give too much thought to her hormones. She’d always had regular periods and barely ever even dealt with PMS. Fitzgerald says, “Things just seemed...
Clean Beauty Pioneer Lather Adds Two California Stores To Its Retail Network
When Lather opened its first store in Pasadena, Calif., two decades ago, it was a strategic move to play to the clean beauty brand’s inside-the-jar strengths. “At the time, there was so much emphasis on beauty product...
This Emerging Brand Incubator Is Tenaciously Going After Gaps In The Beauty And Wellness Market
There are thousands upon thousands of beauty, personal care and wellness brands selling products, but Basis believes there remains plenty of gaps in the market—and the e-commerce brand incubator is out to fill them. Within the last...
Sex In Contemporary Beauty Advertising: Is It Liberating Or Damaging?
From the beginning of mainstream consumer products, sex has been a tool wielded to promote them. In the 1930s, AdAge documents a Listerine ad featured a nude woman’s back and her breast, and marketing for Woodbury soap...
