Ready Your Brand To Meet Today’s Sustainable Beauty Standards
Packaging is the first thing customers notice, and it’s the first opportunity brands have to present their products and missions to them. Whether it’s colorful or plain, has simple or complex encasements, packaging is a visual cue that...
“A Hybrid Between Sephora, Whole Foods And Blue Bottle”: Cannabis Now Brings CBD Retail Into The Experiential Moment
When the publication Cannabis Now started nearly a decade ago, marijuana wasn’t legal for general use in a single state and CBD was more likely understood to mean central business district than cannabidiol. Today, its print publication...
How Indie Beauty Brands Are Dealing With Instagram’s Algorithm Changes
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand founders and executives: Have you been impacted by the algorithm changes at Instagram, and have you changed your approach to the...
New E-tailer Verishop’s Beauty Selection Is Starting With Upscale Clean Brands Before Broadening Its Reach
It may take an ex-Amazon executive to pull off a feat Amazon hasn’t been able to accomplish: assembling an online selection of upscale beauty brands rivaling the world’s best department stores. Verishop, the new multi-category e-commerce concept...
Amazon Wants To Become The World’s Biggest Online Beauty Supply Store. Are Traditional Beauty Supply Stores Doomed?
Beauty supply stores have been under siege. Anchored by large operator Sally Beauty Holdings and proliferated across the country by thousands of independently-owned businesses, the segment catering to salon and spa professionals has weathered diversion of its...
