
Olive Oil Skincare And Body Care Is Going Big With Olive + M’s Launch At Target
Olive + M founder Mariska Nicholson has sought to get her olive oil-fueled clean skincare and body care brand in front of a large audience since its launch four years ago. Now, she’s doing it. Next month,

Venture-Backed Brand Kinfield Launches With Personal Care Products Designed To Elevate Outdoor Excursions
Unisex personal care brand Kinfield is launching with a trio of targeted products designed to solve the problems that can make time in nature—from a grueling hike to a low-key picnic in the park—a drag. Nichole Powell,...

How The Feel Of A Beauty Product Helps Or Hurts The Consumer Experience
In our highly visual society, sometimes beauty brands ignore the other senses. Lorraine Dallmeier, director of Formula Botanica, an organic cosmetic science online learning platform, warns beauty entrepreneurs not to neglect touch. From the feel of a formula...

Meet The Skincare Brand Catering To The Rising Skintellectual Class With Serious Science
The Sephora Accelerate program has helped many female founders refine their businesses. For cosmetic scientist Shuting Hu, founder and CEO of skincare brand Acaderma, the boot-camp experience totally changed her go-to market strategy. The brand goes beyond...

New Clean Beauty Brand Wild Grace Combines Ancient Ayurvedic Principles With Modern Minimalist Design
New beauty brand Wild Grace is bringing ancient Ayurvedic principles into the contemporary clean beauty age with minimalist design, and wild and organic botanicals. Its nine-item assortment is categorized by the three doshas guiding Ayurvedic practices that...