New E-Commerce Site Bottlecode Is On A Quest To Get Every Guy On A Regular Skincare Regimen
Bottlecode is decoding skincare for men finding the category mysterious. Developed by Trunk Club alumni Rob McIntosh, Jeff Meyers and Drishay Menon, the new e-commerce concept doesn’t require guys to search through thousands and thousands of products...
Hand In Hand Broadens Distribution With Launches At Bloomingdale’s, Kroger And Whole Foods
Hand in Hand proves a well-positioned brand can cross traditional retail boundaries in the beauty industry. After entering Ulta Beauty last year, it’s launched at Bloomingdale’s, Kroger and Whole Foods as part of a distribution drive expected...
HiBar Addresses The Beauty Industry’s Plastic Problem By Encouraging Bottle-Free Showering
Dion Hughes calls the shower that sparked his brand HiBar an uh-oh moment rather than an aha moment. Returning home to Minneapolis after a trip to Mexico, where he was unnerved by the sight of a beach...
How DTC Startup The Flex Company Is Staying Close To Its Customers As It Enters Target
In Silicon Valley, where Lauren Schulte Wang was marketing and communications director for Upwork for two years prior to launching The Flex Company, she encountered greater interest in colonizing Mars than addressing menstruation. For her, though, improving...
Sweat, Skincare And Sales: FRÉ Gets Active With Products For Fitness Enthusiasts
Getting healthy shouldn’t come at the expense of good skin. That’s the philosophy of FRÉ Skincare, a Tel Aviv, Israel-based direct-to-consumer brand that distinguishes itself in an oversaturated beauty market by focusing on the needs of fitness...
