
New Body-Care Brand Marine + Vine Bottles French Beauty For An American Audience
Evelyn Ginossi’s lightbulb moment may be one of the most enviable in the history of beauty entrepreneurs. With the warm August sun looming overhead, she was lounging poolside in Lourmarin, considered among the most picturesque villages in France,...

From L’Oréal To The Entrepreneurial Life: Sam Cheow Goes Indie With High-Concept Aromatherapy Brand Necessary Luxury
During 15 years at L’Oréal, Sam Cheow held no fewer than 11 roles and shaped numerous brands, including Maybelline, Redken, Matrix, Pureology and NYX, where he was most recently senior vice president of global product development and innovation....

Clean Beauty Retailer Wren & Wild Hits Its Stride In Bend, Ore., And Readies For Expansion
After a quarter century on the corporate side of the cosmetics industry at Macy’s and Estée Lauder, Mandy Butera took the entrepreneurial leap and opened Wren & Wild three years ago, but the go-it-alone route was bumpy...

Au Naturale Builds Its Retail Network And Customers’ Lashes With New Mascara
Au Naturale is rounding out its assortment and retail network. The clean cosmetics brand has expanded at Whole Foods, launched in Nordstrom’s Fresh Faces pop-in, joined Indie Beauty Expo’s collection with Neiman Marcus, and is...

Nordstrom’s New Pop-In Collection Focuses On Natural And Inclusive Beauty
Nordstrom’s latest pop-in should perhaps be called pop-indie. The retailer has assembled more than 500 products from around 60 natural and inclusive emerging beauty brands launching today online and at nine locations as part of its rotating...