New Clean Skincare Brand Supernal’s Packaging Is So Eye-Catching Shoppers Will Be Nonstop ’Gramming It
Melissa Medvedich has such luminous skin she could be a spokesperson for the glass skin trend. The Long Island native’s Chinese-Irish genes certainly play a role in it, but she also regularly applies sunscreen, dutifully goes for monthly...
How Indie Beauty Brands Urge Good Reviews And Respond To Bad Ones
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: How do you credibly encourage positive reviews and address negative ones?
A Behind-The-Screen Look At Amazon Seller Brooklyn Botany’s Rise From Nothing To $3.5M In Sales
In July 2016, Joseph Zigelboum, then a 20-year-old film school dropout fascinated by marketing, but lacking beauty industry experience, launched his skincare brand Brooklyn Botany’s first product, Ultra Pure Vitamin C, on Amazon. It bombed. “We...
“Quality Over Quantity”: The Detox Market Opens Its Biggest Store Yet In Toronto As It Carefully Expands Locations
The Detox Market has elevated its presence in Toronto with a new flagship that speaks to its progress in Canada’s most populous city. When the green beauty retailer headed north from Los Angeles seven years ago in...
How Medicine Mama’s Organic Apothecary Is Making It In The Mass Market While Keeping Manufacturing In-House
About a decade ago, Medicine Mama’s Organic Apothecary founder Donna Steinmann received a phone call from a Santa Barbara dermatologist’s office inquiring about Sweet Bee Magic, an all-purpose skincare product she’d been making from honey and propolis...
