
The New Crop Of Gen Alpha Brands Zeroing In On Age-Appropriate Skincare For Tweens
In a TikTok video posted last month, dermatologist Brooke Jeffy evaluates the skincare stash of a 12-year-old, crying out “eek” when she spots a bottle of vitamin C,...

Georgian Skincare Brand Senself Expands Retail With Nordstrom Partnership
After launching at Neiman Marcus last year, Senself, a premium skincare brand blending traditional Georgian botanicals with well-known skincare ingredients, is adding Nordstrom to its roster of luxury retail partners. Rolling out in September, the department store...

Sex & Well & Rock & Roll: How Wellness Brands Are Trying To Elevate The Festival Experience
Select attendees of this year’s Glastonbury Festival, an annual five-day live music event in Sommerset, England, had the opportunity to treat themselves to a super-posh experience. When they weren’t dancing to LCD...

Walmart Introduces The Body Lab’s Body Care Customization Concept
The Body Lab is enabling Walmart shoppers to concoct body care the way they want. The latest customization brand from the maker of Strands, a science-driven premium direct-to-consumer brand started in 2020...

Skimdo Founder Kimberley Cowans Talks Free Samples And Why She Turned Down Sephora
Kimberley Cowans refers to her 10 year old brand Skimdo as a “personal healing project that snowballed into a business.” She was bullied for having curly, textured hair growing up and her hero product, Original Cream—a leave-in...