Three Indie Beauty Brand Founders Open Toronto Refill Concept Eco+Amour To Stem The Tide Of Plastic Waste
Three indie beauty brand founders have joined forces to lead the charge for sustainability in Toronto with new refill retail concept Eco+Amour. While bulk food is relatively common in the city, Julianne Robicheau, creator of Robi Luxury...
Tales From The Influencer Marketing Trenches
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What’s your experience been like working with influencers?
Founder Story: Jane Iredale Shares The Secrets Of Her Inspirational Success
Jane Iredale is the mother of all indie brands. What started as a one-woman show back in 1994 is now a multimillion-dollar international cosmetics company with more than 400...
Don’t Call It A Rebrand: Earthwise Beauty Evolves Its Packaging To Appeal To Contemporary Stores And Shoppers
In the 13 years since Ava Zhan launched Earthwise Beauty on a creative impulse, she’s grown wiser about what it takes to make skincare packaging effective functionally and aesthetically. Her brand’s sleek redesign puts that wisdom into...
Five Tips For Creating Captivating Retail Experiences
In an unusual twist to the digital age, brick-and-mortar locations are being reevaluated and revived. Brands like Glossier, Winky Lux, Madison Reed, Goop, The Nue Co, e-Salon and Dirty Lemon born to thrive on social media and...
