How A Single Product Changed Haircare Company DpHue’s Trajectory
DpHue’s business is clearly demarcated pre-ACV Hair Rinse and post-ACV Hair Rinse. Before its bestselling product, the company had two hair color bars and was inching along as an at-home hair color specialist. After its bestselling product,...
Rahua’s Fabian Lliguin Won’t Quit Until The Amazon Rainforest Is Saved, And Everyone Uses Natural Ingredients On Their Noggins
A decade into his prestige haircare brand Rahua, co-founder Fabian Lliguin isn’t any less passionate than he was at its start about his mission to protect the rainforest while transforming tresses. If anything, he’s more fired up about...
Holy Sponge! Sells Menstrual Sponges And Hand-Crafted Knives, And We’re Here For All Of It
Holy Sponge! founder Janeen Singer would rather give away the recipe for cramp salves than damage the environment by shipping her cramp relief product across the globe. “We can heal ourselves, and I think people...
Hawaiian Brand Kuleana Launches Sunscreen Against The Backdrop Of Its Home State’s Oxybenzone and Octinoxate Ban
Kuleana addresses environmentalism from several angles with its expansion into sun care. An offshoot of renewable energy company Pacific Biodiesel, the year-old skincare brand’s sunscreen is launching shortly after its home state, Hawaii, leapt into the forefront...
This New Brand Provides Tweens And Teens Makeup That’s On Par With Urban Decay And MAC
Samantha Cutler believes kids shouldn’t be stuck with cheap beauty products made from cheap ingredients and components. Her new brand, Petite ‘n Pretty, gives them cosmetics with the quality expected from the likes of Stila, Smashbox and...
