The Ancient Ayurvedic Practice Tongue Scraping Finds Modern-Day Devotees

With oil pulling now de rigueur among wellness enthusiasts, the beauty and wellness industry has been on the hunt for the next arcane ayurvedic practice to resurrect for modern consumers—and the hunt may be over. ...

Six Takeaways From Marie Claire’s 3rd Annual Power Trip

Before the first save-the-date email arrived, I was on board with Marie Claire magazine’s 3rd Annual Power Trip. As someone who spends a fair amount of time dedicated to organizing events that empower and...

Five Beauty Brand Founders’ Takes On Why The Fenty 40 Shouldn’t Be The Shade Inclusivity Gold Standard

When Rihanna launched Fenty Beauty last year, she set the bar for complexion shade ranges by offering 40 colors of Pro Filt’r Soft Matte Longwear Foundation right off the bat. Consumers and editors alike lauded the pop star...

“The Most Powerful Word In The Retail Lexicon Is New”: Hello Products’ Craig Dubitsky Discusses Breaking Through The Sameness On Shelves

Craig Dubitsky is a one-man CPG incubator. His entrepreneurial and investor gift is to make routine stuff less so. Whether it’s laundry detergent at Method, lip balm at EOS or mouthwash at Hello Products, Dubitsky has had...

Adios To The Man: Indie Brand Founders On Leaving Full-Time Jobs For Entrepreneurial Ventures

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders and executives: When did you quit your full-time job to concentrate on your beauty brand?