Beauty Independent Unveils 2024 Beacon Awards Nominees
The 2024 Beacon Awards is shining a light on 125 outstanding nominees across 27 beauty, wellness and personal care categories. For the fifth annual beauty awards program produced by Beauty Independent...
TikTok Shop Is Coming For Beauty E-Commerce. Will It Last?
A year out from its debut in the United States, TikTok Shop has quickly become a force to be reckoned with in the world of beauty e-commerce, and it shows no signs of slowing down.
Coming Stateside: International Beauty Brands Dish On US Expansion Strategies
Breaking into the largest beauty market in the world can be a risky proposition for many international brands. Characterized by its sheer size as well as a highly segmented distribution landscape and demanding customer base, achieving...
Meet New Butt Care Brand MyBum
The butt care category is looking peachier every day. The latest entrant, two-month-old MyBum, has debuted with $29.99 Bum Balm, $14.99 Bum Daily Wipes and $28.99 Bum Suppositories. Co-founder Summer Brock is no...
Incubator Underlining Beauty’s Latest Launch Is A Hair Cycling-Focused Brand Created With Sally Beauty
Incubator Underlining Beauty is taking the concept of hair cycling—rotating your hair care products depending on your hair and scalp’s needs—and turning it into a 32-product brand. The decision to do so wasn’t just based on riding...
