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Beauty Packaging Design In The Age Of Omnichannel Retail
Brand stories drive sales and, for Sheri Koetting, founder and chief brand strategist at MSLK, a successful brand story is most often told through its packaging design. “Once your brand defines its core value, you...
Blk Bot’s Izzy Sapien On Developing Effective Email Marketing Campaigns
Email marketing is cheap and not taking advantage of it to connect with customers can be extremely expensive for brands. “Over a year, automations you set up one time can produce $100,000 in revenue. You have lost that...
Eight Key Insights From The Beauty Investors At BeautyX Capital Summit
If money were easy, the more than 120 attendees at the two-day entrepreneurial education conference BeautyX Capital Summit last week in New York would have walked away with big checks from the seed investors to strategic buyers...
How Beauty Brands Establish A Strong Foundation From Which To Scale
If people ignored the fetal stage of development, the adult population would be pretty dismal indeed. It’s the same for beauty businesses. Underappreciating the importance of their earliest phase can cause stunted growth. “The decisions made in the...
A Look At The Complicated Rules Governing Influencer Partnerships
In a Twitter post late last year, makeup brand founder and social media sensation Jeffree Star compared beauty companies compensating influencers for shout-outs to Pepsi paying to appear in a movie. “It’s advertising,” he proclaimed. Indeed, influencer endorsements...
Nomaterra Founder Aggie Burnett Shares The Steps She Took To Win Over Sephora
Like budding baseball players dream of hitting grand slams to win the World Series, wannabe beauty entrepreneurs aspire to see their brands on display at Sephora. Nomaterra founder Aggie Burnett was definitely shooting for the specialty...
