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Inside The Blossoming Relationship Between Indie Beauty Brands And Off-Price Retailers
Angelica Caporuscio isn’t big on shopping, but, when she has to, she shops at T.J. Maxx and Marshalls. “Most of my clothes come from there, and most of the things in my house come from there. I thoroughly...

How To Pique The Interest Of Your Dream Retailer
A successful brand founder once told me it took over two years to perfect her pitch. While her dedication is admirable, in today’s increasingly competitive beauty market, you don’t have the luxury of time.

Beauty Retail Expert Kelly St. John’s Top 10 Tips For Winning Over Beauty Buyers
With more than two decades at Neiman Marcus and nine years at Estée Lauder Cos. Inc. under her beauty industry belt, Kelly St. John has a pretty good understanding of what makes beauty buyers tick. Needless to say, when the department...

Gray Hair, Don’t Care: How Women Ditching Dye Could Uproot The Hair Care Industry
Last July, right before her 44th birthday, an upcoming hair-color appointment filled Osmia Organics founder Sarah Villafranco with angst. She’d been dying her hair religiously every three to four weeks for years to cover grays and hit...

The Big Frustrations Of Small Products
Mini product madness can be maddening to beauty brands. Shrunken sizes are storming stores and e-commerce sites as retailers the likes of Belk and Sephora, where research firm The NPD Group spotted over 400...

Beauty Companies Join The Menstrual Realness Movement
When Claire Zhao got her period at age 15, she broke down in tears. “I was very scared. There was a stigma and...