Building Brand Loyalty

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Roundtable — episode 96
Any brand can have flash in the pan success thanks to the virality of TikTok, but the key to building lasting success lies in having a devoted customer base. Join Nader Naeymi-Rad and the leaders of Too Faced, Ipsy and Glow Concept as they discuss the future of the beauty industry, lay out growth and distribution strategies and how these strategies have evolved throughout each brand’s lifetime, and divulge how they are building loyal followings.

Hosts

  • Nader Naeymi-Rad

    Founder & Publisher,
    Beauty Independent

Panelists

  • Marcelo Camberos

    Co-Founder & CEO,
    IPSY

  • Natalie Mackey

    CEO,
    Glow Concept

  • Tara Simon

    Global Brand President,
    Too Faced Cosmetics

Read The Recap

Expert Dialogue Ipsy, Too Faced And Winky Lux Execs On Why Omnichannel Distribution Is So Important Today Standing out in the crowded beauty landscape and stoking consumer loyalty is exceedingly tough, even for well-established brands. Brands looking to keep their customers coming back have to be where they shop and spark buzz in ways that are enticing to them.  Winky Lux’s... READ THE FULL ARTICLE →

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