Samreen’s Vanity Rebrands As Citarë To Celebrate South Asian Heritage
At a time when DEI and immigration are under attack, founder and makeup artist Samreen Arshad is doubling down on her South Asian roots in rebranding Samreen’s Vanity as Citarë. “I’m an immigrant with a minority-owned brand,...
Will Tariffs Doom K-Beauty’s Boom?
As the beauty industry cashes in on K-Beauty’s second wave, retailers, e-tailers and brands are bracing for damaging ripple effects if President Donald Trump doesn’t extend his 90-day pause on “reciprocal tariffs” ending on Wednesday. Already squeezed by...
The Wow Factors Behind L’Oréal’s Estimated $1B Color Wow Buy
The billion-dollar(ish) beauty brand deal spree continues. On Monday, L’Oréal announced it’s acquiring Color Wow, the haircare brand recognized for innovative products to protect colored hair, touch up...
“Not Always About The Best Product”: VC McKeever Conwell On What Really Drives CPG Success
If you wanted to get on the radar of investor McKeever Conwell five years ago, all you had to do was slide into his Twitter DMs. Back then, he was fundraising for RareBreed Ventures, a pre-seed and...
SV Labs Creates Launch Lab Manufacturing Platform To Help Brands Capitalize On Buzz
For beauty brands, the race to stay relevant is faster than ever. TikTok-driven micro-trends, influencer collaborations and limited-run drops can explode in hours, leaving them scrambling to keep pace. E-commerce now accounts for...
