Inclusive Brands Are Challenging Self-Tanning Stereotypes To Broaden The Market

A new generation of self-tanning brands is challenging the notion that sun-kissed skin is only for the fair. They’re carving space in the category that’s long overlooked darker complexions as self-tanning product usage among Black consumers...

Where Target’s Beauty Buyers Go For Beauty Services

“Your favorite drag queen’s favorite drag queen” was a great catchphrase to get Sasha Colby noticed. Chappell Roan even borrowed it when she called herself “your favorite artist’s favorite artist.” On a similar note,...

Beauty Brands Go Big For Amazon Prime Day With Record Discounts

Beauty brands are going all in on Amazon Prime Day this week, offering deeper discounts than ever as they seek to combat tariff pressures that have squeezed their bottom lines and a deceleration in the beauty...

New Men’s Skincare Brand Dividends Targets Equinox-Going Guys With Longevity Goals

Jake Rosenblum believes men’s skincare is at a turning point. “I have a lot of dads coming to me in their 30s just saying, ‘Hey, man. Like, what’s retinol?’” says the former talent agent,...

Samreen’s Vanity Rebrands As Citarë To Celebrate South Asian Heritage

At a time when DEI and immigration are under attack, founder and makeup artist Samreen Arshad is doubling down on her South Asian roots in rebranding Samreen’s Vanity as Citarë. “I’m an immigrant with a minority-owned brand,...