Indie Beauty Brands Grapple With Whether To Offer Free Shipping

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Why do you or do you not offer free shipping for e-commerce purchases?

Old Habits Are Hard to Break: Getting Consumers To Give Your Brand A Go

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What’s the hardest part of convincing consumers to change their beauty or wellness habits to try your products?

Go Big, Young Brand: Indie Entrepreneurs Discuss The Challenges Of Scaling Up

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: How did you scale up?

The Perfect Formula: Finding The Right Manufacturing Partner

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: How did you find your manufacturing partner?

Ingredient Issues: Indie Beauty Brand Founders Sound Off On Sourcing

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: What challenges have you faced when sourcing ingredients, and how did you handle them?

The Importance Of Image: Founders Ponder Mastering Photography And Brand Aesthetics

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 founders and executives: How did you choose and execute your brand aesthetics and photography style?

Is Crowdfunding A Viable Option For Indie Beauty Companies?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Have you run a crowdfunding campaign and, if so, how did it go?