What’s In A Brand Name? Indie Beauty Entrepreneurs Discuss Changing Theirs

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: Why did you decide to change your brand name?

Where Indie Beauty Brands Spend Their Money

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives three money-related questions: How much do you worry about your company’s finances? What are the top three areas of...

Indie Beauty Entrepreneurs Sound The Alarm On Scams

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 brand founders and executives: What scams have you faced via e-mail or otherwise, and how did you address them?

Insta Bucks Or Insta Bust? Beauty Brands Weigh In On The Sales Impact Of Instagram Shopping

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: Have you used Instagram Shopping to sell your products?

Luxury Hair Products Brand Raincry Launches A CBD Line, But Not Because It’s Trendy

Raincry founder Feisal Qureshi didn’t want to create just another beauty product piggybacking on the blazing CBD trend. After launching his luxury hair products line in March 2017 at Saks Fifth Avenue with six stockkeeping units, all...

Indie Beauty Brand Founders Share Their Sampling Strategies

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 brand founders and executives: What’s your approach to sampling?

How Indie Beauty Entrepreneurs Find The Right Graphic Designers To Shape The Look Of Their Brands

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: Did you use graphic designers when creating your brand, and how did you find them?