Indie Beauty Brand Founders Share How They’ve Overcome Ingredient Issues

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 14 brand founders and executives: What issues have you encountered with the ingredients you use, and how did you resolve them?

How Off Are Indie Beauty Brands’ Sales Forecasts?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask brand 15 founders and executives: How accurate was your first-year forecast?

Avoila Strives To Convert Consumers To Clean Beauty With Avocado Oil-Driven Skincare

After working in pharmaceutical marketing, Kristy Hunston and Grace O’Sullivan have shifted their focus to beauty with the creation of avocado oil-driven brand Avoila. Nine years ago, the women bonded on the job over the pressures of...

Small Brand, Big Coverage: Indie Beauty Entrepreneurs Share How They Secure Press Mentions

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What’s your approach to garnering press attention?

Former Target Insiders Create A Stylish Clean Haircare Brand Now Inside Target Stores

Working moms Lindsay Holden, Britta Chatterjee and Shannon Kearney bonded over a common complaint: bathrooms crammed with products. Their frustration with overflowing cabinets and showers led to the creation of Odele, a clean haircare brand for the...

Influencers On What Makes A Beauty Brand Appealing To Work With

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 17 influencers: What draws you to work with brands, and what deal breakers turn you off from working with them?

How Indie Beauty Brand Founders Cultivate Influencer Relationships

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 29 founders and executives: What have your experiences working with influencers been like?