Money Issues: Indie Beauty Entrepreneurs Discuss The Pros And Cons Of External Funding

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 brand founders and executives: Do you have outside investment or plans to secure it?

Beauty Entrepreneurs And Executives On The Power Of Email To Push Sales

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 founders and executives: What’s your approach to email marketing, and how has it helped advance your business?

Clean Fragrance Brand Brûmée Wants Consumers To Give Up Alcohol

Pharmacologist Anne-Claire Walch wants you to go alcohol-free in 2021. With your fragrance, that is. Her perfume brand Brûmée is joining a growing movement of beauty startups seeking to clean up the fragrance category. It has three...

The Challenges Indie Brands Face Moving From Direct-To-Consumer To Retail Distribution

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: When did you make the leap from direct-to-consumer distribution to the retail channel, and what were hurdles you...

Better & Better Turns Toothpaste Into Bathroom Eye Candy

Vladimir Vukicevic and Jerry Hu want to replace crumpled-up toothpaste with a classy alternative. The duo is reimagining toothpaste with their brand Better & Better, which takes a design-forward approach to an oral care category that’s historically...

Beauty Brand Founders Share What They Think Will Be Important Trends In 2021

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 37 founders and executives: What indie beauty trends do you think will be big in 2021?

How Beauty Brands Are Handling The Holiday Shipping Crunch

There’s been a lot of talk lately about the shipping crunch this holiday shopping season or the dreaded so-called shipageddon. In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 32 founders...