Indie Beauty Brand Founders Share Their Worst Rookie Mistakes
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders and executives: What’s a rookie mistake you made in business?
Indie Beauty Brands Grapple With Whether To Offer Free Shipping
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Why do you or do you not offer free shipping for e-commerce purchases?
Old Habits Are Hard to Break: Getting Consumers To Give Your Brand A Go
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What’s the hardest part of convincing consumers to change their beauty or wellness habits to try your products?
Go Big, Young Brand: Indie Entrepreneurs Discuss The Challenges Of Scaling Up
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: How did you scale up?
The Perfect Formula: Finding The Right Manufacturing Partner
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: How did you find your manufacturing partner?
Ingredient Issues: Indie Beauty Brand Founders Sound Off On Sourcing
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: What challenges have you faced when sourcing ingredients, and how did you handle them?
The Importance Of Image: Founders Ponder Mastering Photography And Brand Aesthetics
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 founders and executives: How did you choose and execute your brand aesthetics and photography style?