Alice Mroczkowski

Nice Package: Indie Beauty Brand Founders Discuss Design Changes
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: What’s the best packaging change you’ve made?

How Indie Beauty Brands Break Into Retail
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders and executives: How did you land your first brick-and-mortar retailer, and what advice do you have for others on getting into...

Words To Work By: Founders Share Their Favorite Mottos
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 founders and executives: Do you have a favorite business motto or quote?

How Indie Beauty Brands Identify Their Customers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How did you identify your brand’s core customer, and have you been surprised by who that core customer is?

Amazon: Indie Beauty Brand Friend Or Foe?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Is your brand on Amazon?

Founders Talk About The Challenges North American Beauty Brands Encounter Traveling Abroad
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders: How difficult is it for North American brands to break into international markets?

Inspiration Matters: Where Indie Beauty Brand Founders Find That Spark
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: What do you draw inspiration from?