Alice Mroczkowski

When And Why Brands Decide To Add Products
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: How have you gone about building your product portfolio from launch onward?

Fear Factor: Indie Beauty Brand Founders Share The Scariest Business Moments They’ve Faced
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What’s been the scariest moment you’ve encountered at your brand?

Indie Brand Founders Weigh In On What A Truly Inclusive Beauty Industry Would Look Like
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: If the beauty industry was truly inclusive, what would it look like?

Panel Discussion At Credo Event Emphasizes Missions Over Money
Products alone don’t differentiate a beauty brand. “Most of the brands we sell not only want to make clean beauty products, there’s even more to their story. That’s the mission aspect,” says Mia Davis, who joined Credo earlier...

Dream A Little Dream: Indie Beauty Brand Founders Identify Retailers They’d Like To Win Over
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: What retailers would you be absolutely thrilled to land?

Indie Beauty Brand Founders Look Back On Key Lessons They’ve Learned
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What is one of the most valuable lessons you’ve learned about building a brand?

The Bonds Of Blood And Beauty: Indie Brand Founders Dish On Working With Family Members
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: What are the pros and cons of working with family members?