Alice Mroczkowski
Beauty Entrepreneurs Discuss How Many Sales Brands Should Run Per Year
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: How many sales do you do a year, and have you changed your sales strategy over time based...
Beauty Brands Are Confronting A Rash Of Pandemic-Related Scams
Small businesses can be susceptible to scammers, an issue Beauty Independent has covered in the past. In this edition of our ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: Have you...
What Beauty Entrepreneurs Want The Next President To Do
Late Tuesday night, the winner of a close presidential election in the United States wasn’t determined. While former Vice President Joe Biden had captured 227 electoral votes to President Donald Trump’s 213, according to The New York Times,...
This Natural Perfume Brand Is Urging Consumers To Advocate For Fragrance Ingredient Disclosure
Frances Shoemack realizes throwing a typical launch party this year just doesn’t seem right. So, instead of filling swag bags, the founder and CEO of natural fragrance house Abel has organized an ocean cleanup to coincide with...
Inside The Affiliate Marketing Playbooks Of Indie Beauty Entrepreneurs
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: What has been your experience with affiliate links, and have you used a third-party facilitator for them?
Behind The Lens: How Indie Beauty Brands Produce Striking Photos On Tight Budgets
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 brand founders and executives: How do you produce your product and lifestyle photography, and what’s the budget like that you set aside...
California Just Approved Two Major Beauty Laws. What Else Should Be Done To Govern Beauty?
For this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we touched base with 28 brand founders, executives and retailers about two California laws signed by Gov. Gavin Newsom last week involving the beauty industry,...
