BI Staff
Untapped Potential: Exploring Digital Strategies For Building Professional Beauty Distribution
As brands face elevated digital customer acquisition costs and challenges staying on retail shelves, they’re looking to the professional beauty channel to diversify distribution, establish credibility and get on the radar of a new audience. Plus,...
How GrandeLASH Maintains 62% Market Share In The Lash Serum Segment
When Alicia Grande launched Grande Cosmetics in 2008 with GrandeLASH-MD, competition in the eyelash health segment was thin. Now, it’s plump with brands claiming to nourish and enhance lashes,...
Beauty Independent Unveils 2024 Beacon Awards Nominees
The 2024 Beacon Awards is shining a light on 125 outstanding nominees across 27 beauty, wellness and personal care categories. For the fifth annual beauty awards program produced by Beauty Independent...
Good Face Project Automates MoCRA Product Listings For Time-Pressed Beauty Brands
Making adhering to the latest cosmetic regulations easier for beauty brands, Good Face Project has launched MoCRA compliance functionality to enable them to create automated product...
Comprehensive Branding Strategies That Break Through Beauty Industry Noise
Having a cohesive creative strategy—from branding to social campaigns and offline events to retail displays—is central to a beauty brand’s success, and it’s grown in importance as the industry becomes increasingly crowded and more expensive to operate in....
Beauty Independent Expands Uplink Expo And Incorporates Adit Live
Beauty Independent is expanding Uplink Expo, a...
What Makes A Star Job Candidate In The Beauty Industry Now
When boutique recruitment firm Martin Kartin and Company reached out to Amanda Baldwin in 2013 to get to know her, she wasn’t interested in a new job at all, but
