How Dow Personal Care Is Meeting The Needs Of Indie Beauty Brands And Their Diverse Customer Bases

Dow Personal Care has a long history of supplying ingredients to the personal care industry, where it’s known for its scientific expertise combined with one of the broadest portfolios in the industry More...

How Berlin Packaging Helps Brands Package More Profit

If the eyes are the window to the soul, a beauty brand’s packaging is a window to its essence.  “In many instances, the packaging is the first experience or impression a consumer has...

What Indie Beauty Brands Need To Know About Employing Third-Party Logistics Services

When the pandemic brought much of brick-and-mortar retail to a screeching halt last year, many beauty brands pivoted their focus to direct-to-consumer orders. Although retail rebounded during the first half of this year, most haven’t pulled...

How Growth-Focused Investor DRVE Boosts Brands’ Monthly Revenues

The shift to digital shopping means it’s imperative for both upstart and established brands to nail direct-to-consumer operations as the low barriers to entry have allowed for an influx of competitors. Allies of...

Key Design & Media’s Creative Director Keisha Pyzynski On How Brands Get The Most Bang For Their Design Bucks

From conceptualizing packaging and labels to creating social media graphics and website banner ads, graphic design plays an essential part in any marketing strategy, but videos, podcasts, educational posts and other content possibilities increasingly...

How To Control Your Brand Image On Amazon

The indie beauty brands that stay away from Amazon are worried about the giant e-tailer eroding their brand value, according to pre- and post-pandemic surveys conducted by Beauty Independent. Many believe it’s just not a fit for their...

How Custom Essence Drives The Fragrance Category With Natural Formulations And Products For Multicultural Consumers

Fragrance is hitting a high note. The category was beauty’s pandemic dark horse as the only one in prestige to post growth last year, according to market insights firm The NPD Group....