How Growth-Focused Investor DRVE Boosts Brands’ Monthly Revenues

The shift to digital shopping means it’s imperative for both upstart and established brands to nail direct-to-consumer operations as the low barriers to entry have allowed for an influx of competitors. Allies of...

Key Design & Media’s Creative Director Keisha Pyzynski On How Brands Get The Most Bang For Their Design Bucks

From conceptualizing packaging and labels to creating social media graphics and website banner ads, graphic design plays an essential part in any marketing strategy, but videos, podcasts, educational posts and other content possibilities increasingly...

How To Control Your Brand Image On Amazon

The indie beauty brands that stay away from Amazon are worried about the giant e-tailer eroding their brand value, according to pre- and post-pandemic surveys conducted by Beauty Independent. Many believe it’s just not a fit for their...

How Custom Essence Drives The Fragrance Category With Natural Formulations And Products For Multicultural Consumers

Fragrance is hitting a high note. The category was beauty’s pandemic dark horse as the only one in prestige to post growth last year, according to market insights firm The NPD Group....

How Croda Is Leading The Charge In Providing Sustainable And Efficacious Ingredients To Beauty Brands

Croda International has always put sustainability at the core of its mission—and others are taking note. The global specialty ingredient supply company has achieved Platinum status from EcoVadis, a ratings platform that evaluates how...

Mason Interactive’s Brook Llewellyn Shepard On The Metrics That Really Drive Direct-To-Consumer Success

As competition in the direct-to-consumer landscape heated up, Brook Llewellyn Shepard founded Mason Interactive, a digital marketing agency for fashion, beauty and lifestyle brands, in 2009 to...

KKT Consultants Founder Krupa Koestline Wants To Be Clean Beauty Brands’ Secret Weapon

Biologist and chemist Krupa Koestline spent years working for leading global beauty companies like Estée Lauder and Neutrogena. After seeing firsthand in the lab many ingredients she deemed potentially harmful going into the personal care products...