BI Staff
Decoding Amazon Success: A Guide For Beauty Brands In 2024
More than 60% of American consumers’ product searches begin on Amazon, according to market analytics firm Jungle Scout, and more than 310 million active customers worldwide shop on the platform, 80% of them in the United...
Move Over Cleanical: Medical-Grade Organic Products Could Be The Next Big Wave In Skincare
Coming out of the pandemic, which propelled people to think hard about all facets of their health, interest in natural and organic skincare that’s also results-oriented and safe has escalated. The merging of these qualities led to the...
Beauty Independent Launches Uplink Expo To Connect Suppliers And Emerging Beauty Brands
Beauty Independent’s forthcoming Uplink Expo...
Tracking Upper Funnel Ad Dollar Spend For Brand Building
Growth is something almost every brand strives for, but investing in brand-building advertising, the effects of which may be difficult to measure and take substantial time to yield results, often is a difficult sell to internal...
Beacon Awards 2023: Nominee Testimonials Now Open
With the Beacon Awards program, Beauty Independent aims to amplify voices in the independent beauty community. That’s why it’s crucial that members of our community get involved in the selection of winners. We’re asking that community—Beauty Independent’s amazing...
The Power Of Holistic Commerce: How To Build An Impactful Digital Brand And Accelerate Growth Through Channel Diversification
With the beauty and wellness industries flourishing, competition in them has been intensifying. To stay competitive, it’s evident that attracting and retaining customers demands nuanced marketing as the days of relatively affordable direct-to-consumer distribution fade into history. This...
Beauty Independent Expands Dealmaker Summit To Europe And UK
Beauty Independent is deepening its commitment to the dealmaking community with the expansion of its highly successful Dealmaker Summit. The Dealmaker EU/UK Summit will be held on Nov. 6 & 7 at Convene in London.
