Meet New Butt Care Brand MyBum

The butt care category is looking peachier every day. The latest entrant, two-month-old MyBum, has debuted with $29.99 Bum Balm, $14.99 Bum Daily Wipes and $28.99 Bum Suppositories.  Co-founder Summer Brock is no...

Why Cold Plasma Is The Hottest Facial Technology Right Now

Keeping up with esthetic innovations can give even the most devout beauty enthusiast whiplash: Exosomes, V-beam laser and Polynucleotide injections—also known as the “salmon sperm facial.” While people’s appetite for incorporating animal ejaculate into...

‘It’s Not You, It’s Us’: Saks Fifth Avenue Phases Out Sexual Wellness

The sexual wellness category was a casualty of luxury department store chain Saks Fifth Avenue’s efforts to cut costs and cull its non-luxury beauty and wellness assortment. In April, sexual wellness brands carried by Saks were...

Wisp And Daye Partner To Offer Diagnostic Tampons Via E-Commerce

Telehealth provider Wisp has partnered with Daye to offer the period care brand’s diagnostic tampons via e-commerce. The partnership will broaden the reach of the tampons. Since its 2018 launch, San...

Best, Periodt. Brings Period Cups To Over 3,000 CVS Locations

Best, Periodt. has forged its largest retail relationship yet, rolling out to 3,078 CVS stores. Starting Monday, the pharmacy chain will sell the brand’s regular and high-capacity period cups for $34.99. Best,...

The Beautification Of Bug Repellent

Insect repellent is the latest unsexy category getting a glow-up.  Brands such as Mimikai, Buzzie, Sckrfree and Swarm are making it buzzy with the aim of unseating dominant

Forum Brands Acquires Skincare Brand Ever

Forum Brands has acquired clean skincare brand Ever from Stella & Dot. Terms of the deal weren’t disclosed. Ever joins brand holding company Forum Brands’ health and...