Claire McCormack
As Reproductive Rights Headline The Presidential Campaign, Emergency Contraception Brand Julie Expands To Walgreens
Emergency contraception brand Julie has launched at 4,500 Walgreens stores nationwide, increasing its total retail door count to 18,000 after CVS and Target rollouts last year. The drugstore chain’s green lighting of...
Ulta Beauty Unveils Third MUSE Accelerator Cohort And Partnership With Fifteen Percent Pledge On Award
Ulta Beauty has unveiled the eight early-stage brands participating in the third edition of its MUSE Accelerator program and a partnership with nonprofit Fifteen Percent Pledge on a $10,000 award for one of the brands. ...
Wonderfeel Is The Latest Silicon Valley Startup Long On Longevity
Consumers practically need a graduate degree in biohacking to crack the codes of the longevity business today. The first course to obtain that degree would perhaps be focused on NAD+,...
In A Complex Media Environment, These Top Beauty PR Pros Help Brands Prioritize Where To Spend Time And Money
Across the world, people are spending hours and hours a day in front of various screens, but how brands can reach them on those screens is trickier than ever in a multipolar media environment. Should they...
It’s All A Blur: Why Seemingly Every Beauty Brand Is Launching Products Promising Blurring Effects
No, you’re not seeing things. “Blur” has become the latest big beauty buzzword. Whether with setting powders, lipsticks, liquid blushes or even neck skincare products, at least a dozen brands, including Huda...
Reckitt Quietly Shutters Intimate Care Brand Queen V
Reflecting a shift away from emerging brands that take patience and investment to gain traction, Reckitt has shuttered Queen V, a brand it acquired in 2021 to raise its profile in sexual wellness and intimate care....
New Zealand’s No. 1 Pregnancy Skincare Brand Pure Mama Launches In US At Erewhon, Nordstrom And More
New Zealand has a well-earned reputation as the birthplace of noteworthy botanical beauty brands that have broken through in the crowded American market. Now, Pure Mama, the Kiwi nation’s bestselling pregnancy skincare brand,...
