Claire McCormack
It’s All A Blur: Why Seemingly Every Beauty Brand Is Launching Products Promising Blurring Effects
No, you’re not seeing things. “Blur” has become the latest big beauty buzzword. Whether with setting powders, lipsticks, liquid blushes or even neck skincare products, at least a dozen brands, including Huda...
Reckitt Quietly Shutters Intimate Care Brand Queen V
Reflecting a shift away from emerging brands that take patience and investment to gain traction, Reckitt has shuttered Queen V, a brand it acquired in 2021 to raise its profile in sexual wellness and intimate care....
New Zealand’s No. 1 Pregnancy Skincare Brand Pure Mama Launches In US At Erewhon, Nordstrom And More
New Zealand has a well-earned reputation as the birthplace of noteworthy botanical beauty brands that have broken through in the crowded American market. Now, Pure Mama, the Kiwi nation’s bestselling pregnancy skincare brand,...
Designs For Health Creates Beauty Supplement Range To Support Aesthetics Procedure Results
Functional medicine doctor-beloved supplement brand Designs for Health has designs on the aesthetics space. The 35-year-old family-owned brand has introduced Designs for Beauty, a sleek 11-item range of 10 ingestibles and...
Sephora Expands In-Store Beauty Devices With Canopy’s Humidifiers And Showerheads
Sephora is expanding its in-store beauty tools selection by rolling out Canopy’s portable humidifiers and showerheads to over 100 of its doors nationwide. The brand’s partnership with Sephora kicked off in 2022,...
Sex & Well & Rock & Roll: How Wellness Brands Are Trying To Elevate The Festival Experience
Select attendees of this year’s Glastonbury Festival, an annual five-day live music event in Sommerset, England, had the opportunity to treat themselves to a super-posh experience. When they weren’t dancing to LCD...
Toyin Odulate Merges Her African Heritage And L’Oréal Learnings To Launch Haircare Brand Olori
Toyin Odulate has lived in a lot of places. Born in Washington, DC., she moved back to Lagos, Nigeria, where her parents were from and her extended family lived, when she was six years old. She returned...
