Claire McCormack
The Latest Venture From The Entrepreneurs Behind Y7 Studio Uses Music To Make Meditation Less Intimidating
The creators of iconoclastic bicoastal yoga chain Y7 Studio are looking to shake up the mindfulness market with a new app-assisted musical meditation system called Wave.
Indie Beauty Media Group Expects Record Buyer Turnout For Fifth Anniversary IBE New York Show
Indie Beauty Expo will return to New York City next month to celebrate its fifth anniversary with the biggest show yet. IBE New York 2019 will take place Aug. 21 to 22 in Manhattan’s 133,000-square-feet Pier 94 and share the massive hall with a new companion event, Uplink Live, an exhibition for ...
Butt Battle: Bawdy Beauty Alleges Yes To Copied Its Sheet Mask For The Backside
Bawdy Beauty, the brand behind colorful butt sheet masks sold at Ulta Beauty, Credo, Free People and Urban Outfitters, is accusing mass market skincare staple specialist Yes To of copying its signature derrière care. On Monday, Yes To revealed in a post on its Instagram account that it would be selling the ...
One Year In, New York Detox Destination Clean Market Cooks Up Plans To Add Two Locations
New Yorkers in the know wouldn’t peg Midtown as the nabe to find a healthy living oasis, but, in the year since it’s opened there, Clean Market has been consistently luring the city’s Lululemon-clad wellness warriors above 14th Street. Co-founded by cook, nutritional coach and blogger Lily Kunin with backing from Jack Terzi, a ...
DTC Supplement Company Seed Tackles Social Media Marketing On Its Own Terms By Sending Influencers To Seed University
Seed’s new social media initiative requires the influencers involved to have smarts, not simply high follower counts. The company, which produces probiotic supplements for males and females, has unveiled Seed University, an interactive 59-minute educational course capped off by a final exam providing information on bacteria, the microbiome, probiotics and the brand ...
Survey Results In The Anthology Of Independent Beauty Reveal That Skincare Stole The Show At IBE Dallas 2019
At IBE Dallas 2019, skin was in. The results of surveys taken by buyers and consumers who attended the third edition of the trade show in the Texas city showed that both groups were smitten with skincare. All five brands favored by both groups—serum specialist Ampersand, CBD range Cannabliss Organic, mother and ...
Venture-Backed Brand Kinfield Launches With Personal Care Products Designed To Elevate Outdoor Excursions
Unisex personal care brand Kinfield is launching with a trio of targeted products designed to solve the problems that can make time in nature—from a grueling hike to a low-key picnic in the park—a drag. Nichole Powell, founder and CEO of Kinfield, believes the brand fills a gap in the market for elevated ...
