Claire McCormack

While sexual wellness brands continue to struggle at prestige beauty retail, body care is booming. Vira is melding the two to succeed. Launched last week, the Ayurvedic brand that describes its focus as “sensual wellness” is starting...

With mass-market beauty growth outpacing prestige beauty, ESW Beauty is making moves to become a bigger force in the channel, where consumers are increasingly adding beauty products to baskets of everyday staples. Known...

Maesa’s retail march is picking up speed, with its newest brand, Party of You, rolling out nationwide at Target and Ulta Beauty. The launch of Party of You, which the incubator describes as a “counter-wellness” brand responding to...

Body care is moving past its reputation for being stuck in commodity territory, with brands continuing to push the category toward specialized, premium products rivaling those for the face. According to Daash Intelligence, prestige body care...

After relative silence since President Donald Trump was elected for a second term, beauty and wellness brands are speaking out against federal immigration enforcement practices in Minneapolis following the fatal shootings of two residents, mobilizing donations, organizing employee...