Claire McCormack

Five years after launching as an online clean beauty discovery service, Beauty Heroes has expanded into offline retail with the opening of its flagship store in Novato, Calif. The 1,200-square-foot store offers 65 clean skincare, makeup, haircare and body care brands, including almost all of those offered on Beauty Heroes’ website. ...

Tata Harper, Briogeo and Vapour were among the first 80 brands to participate in Indie Beauty Expo when it premiered at the Altman Building in New York five years ago. Since that time, they’ve reeled in investment, secured distribution at leading retailers, garnered praise in renowned beauty publications and entered into ...

Will cannabis beauty be a lasting trend or fleeting fancy? At the moment, it’s an important and energetic category in the industry. A growing number of CBD brands, including over 20 with hemp-infused products present at last week’s Indie Beauty Expo in New York City, is vested in cementing its place in beauty routines. ...

Everyone was a winner at Deal Appeal, the live pitch competition that served as the finale of Indie Beauty Media Group’s BeautyX Capital Summit last Tuesday. Stylish and sustainable oral care brand Terra & Co. was the most decorated, chosen by two of the three investment ...

The price of digital ads has risen sharply in the last two years, making an effective launch campaign costly for emerging brands. As beauty and wellness companies search for an impactful way to come to market, many are betting on Indie Beauty Expo. Of the 250 ...

Three-year-old clean color cosmetics line Clove + Hallow is hitting its stride.  Founded by makeup artist Sarah Biggers, the vegan and cruelty-free line is currently available in 115 retail doors around the world, including clean beauty chains Aillea and The Detox Market as well as Forever 21’s beauty concept ...

As Indie Beauty Media Group celebrates the five year anniversary of its marquee event, the New York edition of Indie Beauty Expo at Pier 94 on Aug. 21 and 22, the organization has rallied prominent beauty and wellness players to take part in the first Week Of ...