VC-Backed Vacation By Poolside FM Is Bringing Nostaglia, Good Vibes And Some Serious Sunscreen To Market

Last Thursday, people took to Twitter and Instagram to gleefully declare career changes by sharing digital business cards adorned with a palm tree. Though the cards were simply designed, the job titles on them were anything...

Femtech Company Vella Bioscience Launches With The Mission Of Prioritizing Women’s Pleasure

Vella Bioscience wants to make “hot girl summer” a reality for all women this summer. The femtech company debuts today with its flagship offering, Women’s Pleasure Serum, a pre-play topical serum designed to...

Former Collegiate Athlete And Model Jamie Lea Has Gone From Being Laid Off To Launching CBD Brand Toastyy

Starting college can be stressful for any student, but, when you enter school as a Division I athlete, the transition can be especially jarring. “I was not ready for just how hard it was on my...

Meet Beauty Independent’s New Editor Taylor Bryant

Like many beauty brands, Indie Beauty Media Group, parent company of Beauty Independent, had to make a hard pivot when the pandemic hit. The robust trade show schedule that supported it came to a jarring halt,...

These Five New Beauty And Sexual Wellness Brands Are Here For Consumers’ Post-Pandemic Needs

If Beauty Independent editors’ inboxes are any indication, brands are diligently planning for warmer months, when consumers can congregate outside and maybe get a bit rowdy. Recent pitches scream: Stylish razors! Body toning tools and creams!...

Concept Store Project Gaia NYC Opens In Manhattan, Partners With C.O. Bigelow

What will New York City retail be like after the pandemic? Project Gaia NYC wants to be the blueprint. The new initiative from Shriya Bisht Misra and Danielle...

Following A Relaunch, Susteau Brings Waterless Haircare To Sephora

Following a total revamp, waterless personal care brand Susteau has sealed a major retail deal.  On April 20, the brand formerly called OWA Haircare will launch waterless haircare products, including $29 Moondust...