Claire McCormack
Six Sexual Wellness Launches To Make Your Valentine’s Day Sizzle
While many beauty and wellness brands are recovering from the busy holiday shopping season, sex- and intimacy-focused brands are prepping for their Super Bowl on Feb. 14—and the launches they’re showcasing for it are as inventive as ever....
Alice Makes Mushrooms Sexy With The Launch Of Happy Ending Aphrodisiac Chocolate
Functional mushroom-infused chocolate brand Alice has helped consumers focus and sleep. Now, it wants to turn them on. In its first launch since 2022, it’s introducing unisex aphrodisiac Happy Ending, a dark chocolate...
From Penises To Pods, Five Wellness Trends Poised To Explode In 2024
According to Global Wellness Institute, the global wellness economy was worth $5.6 trillion in 2022 and is projected to hit $8.5 trillion in 2027, double its 2020 size. The massive economy, which is bigger than the...
CBD- And Manuka Honey-Infused Skincare Brand Cannuka Closes
Cannuka, a brand combining CBD and Manuka honey that was an early mover in CBD beauty, has shuttered. The closure, which was announced via Instagram on Dec. 22 and is being communicated...
What Bonafide Brings To New Owner Pharmavite’s Business
Last month, Pharmavite, the nutrition company and maker of Nature Made vitamins, garnered headlines by acquiring menopause brand Bonafide. The $425 million deal came two years after Pharmavite, a subsidiary of Otsuka Pharmaceutical,...
MysteryVibe Promotes Masturbation During Menopause In OOH Campaign
MysteryVibe has teamed up with Havas Lynx Group on an out-of-home campaign called “Over and Over Again” promoting masturbation and orgasms as medically backed solutions for many of menopause’s unpleasant...
Period Care Brand The Flex Co. Acquires Sex Education Platform Allbodies Health
Sustainable period care brand The Flex Co. has acquired sexual health education platform Allbodies Health. Financial terms of the deal weren’t disclosed. It marks The...
