New Skincare Brand Erly Is Giving Sephora Kids An Alternative To Drunk Elephant

Erly is aimed at gen Z consumers, but don’t expect any bubble letter logos or cutesy anthropomorphic mascots. From moms Hallie McDonald, a dermatologist, and Jamie Chandlee, co-founder of online fashion,...

Black Beauty Brand Founders Urge Shoppers Not To Boycott Target Amid DEI Rollback

In 2021, Target, the big-box chain based in Minneapolis, where George Floyd was murdered the year before, committed to investing more than $2 billion in Black-owned businesses, including adding 500 Black-owned brands to its shelves...

The Business Of Beauty In The Time Of Trump 2.0

Chronicling the inauguration party thrown by Bari Weiss’s online newspaper The Free Press for her popular Substack Feed Me, Emily Sundberg reported there were “big white smiles,” “incredible tans,” “women with...

What Emerging Beauty Brands Need To Know About Jumping On Chinese Social Media App RedNote

After the Supreme Court heard hours of oral arguments against and in support of the TikTok ban on Friday, the mood on the wildly popular social media platform turned fatalist, but content creators didn’t lose their sense of...

6 Intimate Care Products To Discover At BITE LA 2025

At BITE LA, a forthcoming beauty exhibition...

BioLongevity Labs Wants To Demystify Peptides For The Masses

BioLongevity Labs has been waiting for peptides to be the wellness industry’s darling for over a decade—and it believes the moment is here.  Josh Felber, former CMO of Primal Life Organics, a natural...

LA’s Beauty Community Comes Together In The Face Of Wildfire Devastation

Pacific Palisades resident and Tower 28 founder Amy Liu has been grappling with devastation in her neighborhood since flames ripped through it on Tuesday. Liu is among roughly 180,000 Los Angeles...