Claire McCormack

Nira’s Skincare Devices Are Spreading Laser Technology Beyond Dermatologists’ Offices
At-home skin laser brand Nira is on a growth tear. The 4-year-old brand quadrupled sales from 2022 to 2023 and is on pace to double sales this year, thanks in part to a direct-to-consumer launch...

Hello Cake Secures $18M In Series B Funding And Acquires Fellow Sexual Wellness Brand Wet’s Parent Company Trigg Laboratories
Hello Cake, a sexual wellness and telehealth company, has secured $18 million in series B funding and purchased lubricant brand Wet’s parent company Trigg Laboratories Inc. The series B round was led by...

Maude And L’Oréal Partner With The Louvre For Exhibit On The History Of Privacy
Maude, long lauded for beautifully crafted sex toys, is showcasing two of its vibrators, Vibe and Spot, at the Louvre Museum in a new exhibit called “Private Lives: From the Bedroom to Social Media.” The...


Starface, Blip And Julie Co-Founder Brian Bordainick Starts Harm Reduction Brand Overdrive Defense
For five years, Brian Bordainick has been building a stable of beauty and wellness brands that bring color and cachet to staid beauty and wellness categories, from pimple care to emergency contraception. Now, the co-founder of Starface,...


DTC Wellness Brand Apothékary Forges First Retail Partnership With Sprouts Farmers Market
Marking Apothékary‘s first retail partnership since its launch in 2020, the wellness brand is launching across Sprouts Farmers Market’s network of over 400 stores nationwide. The natural...