Claire McCormack
DTC Wellness Brand Apothékary Forges First Retail Partnership With Sprouts Farmers Market
Marking Apothékary‘s first retail partnership since its launch in 2020, the wellness brand is launching across Sprouts Farmers Market’s network of over 400 stores nationwide. The natural...
Dame Broadens Mass-Market Reach With Walmart Launch As Prestige Retail Cools On Sexual Wellness
Dame is extending its mass-market presence beyond Target by launching at nearly 1,000 Walmart doors nationwide, with at least one door in every state. As part of the rollout, the sexual wellness...
New CPG Incubator Curive Healthcare Launches Intimate Skincare Brand Plum
Plum, the first brand from new consumer health and wellness incubator Curive Healthcare, is launching today to take on intimate skin dryness. Curive is backed by PCCA, a supplier...
As Reproductive Rights Headline The Presidential Campaign, Emergency Contraception Brand Julie Expands To Walgreens
Emergency contraception brand Julie has launched at 4,500 Walgreens stores nationwide, increasing its total retail door count to 18,000 after CVS and Target rollouts last year. The drugstore chain’s green lighting of...
Ulta Beauty Unveils Third MUSE Accelerator Cohort And Partnership With Fifteen Percent Pledge On Award
Ulta Beauty has unveiled the eight early-stage brands participating in the third edition of its MUSE Accelerator program and a partnership with nonprofit Fifteen Percent Pledge on a $10,000 award for one of the brands. ...
Wonderfeel Is The Latest Silicon Valley Startup Long On Longevity
Consumers practically need a graduate degree in biohacking to crack the codes of the longevity business today. The first course to obtain that degree would perhaps be focused on NAD+,...
In A Complex Media Environment, These Top Beauty PR Pros Help Brands Prioritize Where To Spend Time And Money
Across the world, people are spending hours and hours a day in front of various screens, but how brands can reach them on those screens is trickier than ever in a multipolar media environment. Should they...
