Erica La Sala
Standing Out In The Increasingly Crowded Sun Care And Self-Tanning Categories
Sun care and self-tanning are sizzling as consumers scoop up products for sun protection and a sun-kissed glow without harmful ultraviolet radiation exposure, but crowding in the categories is making it harder for brands to stand...
“All About Smart Growth”: How Belle Brands Is Carefully Plotting The Future Of Former Amyris Brands JVN Hair And Pipette
Teresa Lo had a wild ride at Amyris Inc., the biotechnology company that filed for Chapter 11 bankruptcy last year and emerged from it earlier this year after shedding its beauty brands.
The Beauty Categories And Brands Driving Sales At Bluemercury And Moda Operandi
Paying attention to their bottom lines, retailers are hedging their beauty brand bets. “A lot of times we launch new brands in five or 10 stores. So, to even be able to...
Black Beauty Collective Rebrands As B.B.C., Opens Second Location
B.B.C., formerly known as Black Beauty Collective, has enlarged its brick-and-mortar footprint and undergone a rebrand that speaks to its inclusive mission. The beauty retailer, which made its...
Nearing Closure Of Its Second Fund, True Beauty Ventures Talks De-risking Investments In A Challenging Market
Gearing up to close its second fund by the end of June, True Beauty Ventures has faced many of the challenging capital conditions that have bedeviled beauty brands fundraising recently, including the ripple...
9 Beauty Brands Launching At Bluemercury
Bluemercury is leveling up with new brands, an elevated store design and expanded fragrance repertoire to boost its prestige beauty market share. In the fall last year, the Macy’s-owned beauty specialty...
The Secrets To Running A Successful Makeup Brand As Growth In The Category Softens
It takes more than just color to shine in the color cosmetics category today. Modern makeup brands are drilling down on emotion and experience. “At the end of the day, no one needs anything...
