Erica La Sala
Jayson Tatum- And Jude Bellingham-Backed Onside Plays To Win In Men’s Personal Care
As some men embrace the intense self-optimization of looksmaxxing, a growing crop of brands is catering to those more interested in softmaxxing or gradual self-improvement. Newcomer Onside is hoping to become a leader among them. At the...
Ulta Beauty, Violet Grey And Printemps On Beauty Retail’s Human Advantage In The Age Of AI
In the era of artificial intelligence, human intelligence and interaction may become beauty retail’s greatest competitive advantage. “As we get more digital and get more isolated, how do we make sure that we’re keeping a human...
No Influencers, No Big Ad Spend: Anti-Wellness Brand Sleep Or Die’s Badass Build
Before its flagship product, Sleep Strips, even launched, Sleep Or Die amassed a 4,000-person waitlist and a 500-member community of loyal fans known as the Zombie Club by embracing a rebellious brand identity that’s more reminiscent of...
How AI Is Becoming Beauty’s New Gatekeeper
Artificial intelligence is beauty’s newest gatekeeper, and it’s not easily impressed. More than half of consumers report abandoning a purchase after an AI assistant surfaced concerns about a product due to incomplete, inconsistent or poorly documented information,...
Olive Young Has Landed. Now The Battle For K-Beauty Retail Gets Real.
American beauty shoppers have spoken: They want K-Beauty. The question that isn’t settled is where they want to buy it. CJ Group-owned Olive Young, South Korea’s dominant beauty retailer with 1,380 stores and $4.2 billion in sales,...
The Math Behind Beauty Brands’ TikTok Shop Profitability Challenge
For beauty brands chasing growth on TikTok Shop, the algorithm isn’t the main challenge. The economics are. Beauty sales on TikTok Shop jumped 96% in the first quarter to nearly $1 billion, according to data intelligence platform
How Beauty Insiders Think Sephora Accelerate Can Prepare Brands For More Than Launch Day
In a fiercely competitive beauty market where retailers are battling Amazon, TikTok Shop and one another for relevance, retail-readiness accelerator programs have become strategic pipelines for forging early relationships with emerging brands and helping guide them...
