Erica La Sala
La Roche-Posay Is Making The Biggest Media Impact As Science-Backed Brands Build Buzz
Science-backed beauty brands, including La Roche-Posay and CeraVe, have generated the fastest growing media impact value (MIV) in beauty this year, according to a new report by software and data insights firm Launchmetrics
Ex-TikTok Shop Beauty GM Launches Firm To Help Brands Win The AI Shopping Revolution
Kelsie Johnston, one of the architects of TikTok Shop’s explosive growth in the United States, is turning her attention to the next wave in retail disruption: artificial intelligence-driven agentic commerce. Launched today, her new...
Hailey Bieber’s Rhode Combines Celebrity With Financial Rigor. Can Others Replicate It?
Can celebrity cachet be measured in dollars? At Rhode, it can, and Hailey Bieber’s is valued at about $188.7 million. That’s the brand’s revenue in direct-to-consumer distribution alone for the year ended March 31 after subtracting marketing...
Want To Scale A Beauty Brand? Understand The Backend
Scaling isn’t just about another shelf at a big retailer or seizing upon viral momentum. For beauty brands, it brings operational complexity that can implode the business if it isn’t handled deftly.
Target’s Blueprint For Worn-Down Beauty Consumers: Trendy, Healthy And Affordable Products
Despite a raft of challenges that have sunk its stock 60% over the past four years, Target isn’t pumping the brakes on beauty anytime soon. Amanda Nusz, SVP of...
What Buyer Could Reignite Fenty Beauty’s Star Power?
Several beauty and luxury conglomerates are in their divorcee era, shedding partners that no longer serve them, and LVMH Moët Hennessy Louis Vuitton is the latest to join their ranks, looking to rehome Fenty Beauty, the brand...
How The CEOs Of Phlur, Mane And OSEA Malibu Manage Founder Dynamics And Growth Strategies
Building a beauty brand that resonates with today’s fickle consumers and endures beyond fleeting trends requires more than great products and passionate founders. It demands operators who can manage explosive growth, leverage skilled marketers and play to founders’...
