5 Beauty Brands Launching At Walmart

Walmart is refreshing its assortment with budding and heritage brands in haircare, home fragrance and personal care. The brand additions come after the nation’s largest retailer named Vinima Shekhar to the role of VP of...

“Only Just Getting Started”: Why The Fragrance Boom Could Be Long Lasting

“It’s only just getting started,” declared Eauso Vert co-founder Faye Harris of the fragrance boom during a recent Beauty Independent In Conversation webinar on the fragrance category. Harris’s optimism about fragrance comes after a 2024 in which,...

No Shame In The Dupe Game: MCoBeauty, Timeless And Skincare Generics On Imitation’s Upsides

The market research firm NIQ has determined dupes or less expensive alternatives to hot premium beauty products are good for the beauty business: They encourage trial, provide value for those seeking it, and facilitate matriculation into the...

Balking At Saks Global’s New Payment Terms, Beauty Brands Weigh Whether To Work With The Retailer

Saks Global, the newly formed parent company of Saks Fifth Avenue, Saks Off 5th, Neiman Marcus and Bergdorf Goodman, is trying to regain the trust of vendors by addressing its almost two-year delinquency on payments, but is...

Taylor Swift-Loved Viral Makeup Patch Brand Fazit Lands At Target

For beauty consumers who want to bejewel their face à la Taylor Swift, the Fazit Glitter Freckles Makeup Patches she wore to a Kansas City Chiefs game last year are getting more accessible with a Target rollout....

Brand Agency London Enters Administration, Seeks Buyer For Ciaté London, Lottie London And Skin Proud

Brand Agency London is trying to find a buyer for its brands Ciaté London, Lottie London and Skin Proud after entering administration.  As first reported by the publication Cosmetics Business,...

Grooming Lounge Cuts Third-Party Brands To Boost Profits With In-House Products And Franchising

With an eye toward profit, Grooming Lounge is dropping third-party brands to focus on in-house products and franchise location expansion. The moves will enable the e-tailer and barbershop to claw back margin it’s been giving to vendors...