Erica La Sala
Olive Young Has Landed. Now The Battle For K-Beauty Retail Gets Real.
American beauty shoppers have spoken: They want K-beauty. The question that isn’t settled is where they want to buy it. CJ Group-owned Olive Young, South Korea’s dominant beauty retailer with 1,380 stores and $4.2 billion in sales,...
The Math Behind Beauty Brands’ TikTok Shop Profitability Challenge
For beauty brands chasing growth on TikTok Shop, the algorithm isn’t the main challenge. The economics are. Beauty sales on TikTok Shop jumped 96% in the first quarter to nearly $1 billion, according to data intelligence platform
How Beauty Insiders Think Sephora Accelerate Can Prepare Brands For More Than Launch Day
In a fiercely competitive beauty market where retailers are battling Amazon, TikTok Shop and one another for relevance, retail-readiness accelerator programs have become strategic pipelines for forging early relationships with emerging brands and helping guide them...
Sephora Revamps Accelerate To Help Build Brands To Last
Launching at Sephora is only the beginning, not the end goal, of building a sustainable beauty brand. In acknowledgment of that reality, the beauty specialty retailer is revamping its Accelerate program for emerging brands to focus...
The Everlane Example: Lessons From The Once-Darling DTC Brand Selling (Out) To Shein
For a generation of consumers sold on the ideal that fashion could be stylish and ethical at the same time, news of Everlane’s sale to Shein this week is an unsettling development. Reported...
Amazon Beauty’s Winner-Take-More Dynamics
As the beauty category expands on Amazon, sales are increasingly consolidating around brands aggressively leveraging the platform as a growth engine rather than simply a replenishment channel. According to a report from beauty e-commerce agency Navigo, the...
In The TikTok Era, Ipsy Is Betting On IRL Beauty Discovery
Ipsy is thinking outside the box, literally, leaning into creators, regional activations and IRL experiences as it attempts to stay culturally relevant in a beauty industry that has absorbed many of its early innovations. Along with
