Erica La Sala
Some Beauty Brands Leave TikTok Shop As Its Economics Don’t Add Up
Commanding nearly 20% of the $87 billion social commerce market in the United States in 2025, TikTok Shop has quickly become an essential discovery driver for beauty brands, but some emerging brands are choosing to...
Kline Identifies Likely Indie Beauty Acquisition Targets
Science, not sex appeal, is the beauty industry’s strongest selling point today. That’s the conclusion Kline & Company. is drawing in a new report listing 20 likely indie beauty acquisition targets across skincare,...
As Beauty Bay Teeters, Beauty E-Tailers Face Urgent Pressure To Reinvent
Beauty Bay has taken down its website as the gen Z-loved beauty e-tailer moves toward a potential administration process, the British equivalent of Chapter 11 bankruptcy protection, after years of declining sales, a development that...
The Strategies Behind Beauty’s Top-Selling Brands On TikTok Shop
To win the next generation of online beauty shoppers on TikTok Shop, the platform’s top beauty brands are proving that creator-led storytelling, scroll-stopping content and consistent experimentation matter more than traditional marketing playbooks or retail distribution...
TikTok Shop Reverses Course (For Now) On Fulfillment Change After Brand Backlash
Following a backlash from brands worried about customer experience and costs, TikTok Shop is pulling back on a move to shift away from brand-controlled shipping, which would have given the platform a tighter grip on logistics.
Why AI May Be Beauty’s Great Equalizer
After the golden age of glossy magazines, social media leveled the playing field in beauty, fueling the rise of brands like NYX, Anastasia Beverly Hills and Morphe. To bypass rigid retail gatekeepers, direct-to-consumer distribution once again...
Skincare Overtakes Fragrance As Beauty’s Leading Growth Driver In Late 2025
Skincare reclaimed the lead as beauty’s top growth driver in the final quarter of 2025, overtaking fragrance, according to new data from consumer insights firm YipitData. Between October and December, skincare sales increased 12% on...
