Erica La Sala
7 Beauty Brands Launching At Walmart
Walmart’s new beauty and personal care brand launches show the gigantic chain pushing into an array of subcategories, from hair loss to teeth whitening, often in partnership with companies that have already been mass-market winners.
Skin Laundry Rebrands As It Plots Coast-To-Coast Expansion
Skin Laundry is getting a facelift as it primes explosive growth. The laser facial company has rolled out a new website and marketing campaign called Fresh Faces featuring photos...
6 Beauty Brands Launching At Sephora
Known for its knack for spotting and executing upon trends, Sephora keeps its assortment fresh by regularly culling and injecting newness into its brand roster. At Beauty Independent, we’ve chronicled several of the...
How Beauty Retail Assortments Are Being Recalibrated To Shore Up The Bottom Line
SKU rationalization is the prevailing strategy at beauty retailers today, where assortments are being culled after a pandemic-era digital rush that saw them swell with emerging brands to propel discovery. Faced with underperforming products...
10 Beauty Brands Launching At Target
Target has a shiny new roster of beauty brands. Following an announcement last month that it will introduce over 1,000 wellness products to its assortment this year, the mass-market...
Spa And Store Lena Rose Opens Second Location In Chicago Area
Lena Rose is doubling down on the Chicago area. The clean beauty spa and boutique has opened a 1,750-square-foot location in Naperville, Ill, a suburb about an hour’s drive from Chicago,...
JLo Beauty Exits Sephora’s US Stores
JLo Beauty has exited Sephora doors in the United States, according to store associates. Calls to the beauty specialty retailer’s locations throughout the New York metropolitan area last week revealed that...
