Erica La Sala
After 800M TikTok Views, Sacheu Beauty’s Peel-Off Lip Liner Lands In Ulta Beauty Stores
Sacheu Beauty’s peel-off lip stain Lip Liner Stay-N, which has drawn 800 million views on TikTok, is going from FYP to IRL. The viral product is heading to Ulta Beauty stores chain-wide...
McKinsey & Co.: Consumers Expected To Pull Back On Skincare And Makeup Purchases This Year
While inflationary pressures have been easing in the United States, consumers remain cautious with many planning to pull back their beauty purchases this year as they feel the sting of elevated prices, according to market analysts. ...
How To Crack The Assortment At Fast-Growing Facial Bars
As brands look to sell products beyond their websites and retailers, many of which are pulling back from newness in pursuit of profit, they’re clamoring to get into the fast-growing facial bar sector. The...
How Cautious Beauty Investors Are Evaluating Brands Today
Beauty M&A is expected to increase this year, but that doesn’t mean investors and strategic buyers will become less choosy with their targets, according to dealmakers involved in the industry.
The Detox Market Celebrates OG Clean Beauty Brands In New Campaign
The Detox Market is leaning into OG clean beauty brands this year as it prioritizes brand building over newness. The clean beauty retailer is running a GOAT (greatest of all time)...
Net-A-Porter Shrinks Beauty Assortment As It Chases Profitability
Net-a-Porter has significantly reduced its beauty assortment as it struggles to reach profitability. The luxury fashion e-tailer’s beauty assortment is down to under 70 luxury and prestige brands from around 200, and it’s expected...
From Different Packaging For Different Distribution To Low-pH Products, Trends Behind-The-Scenes Beauty Companies See Bubbling Up
Many beauty brands are trying to incorporate sustainability measures, but the production processes and packaging responsible for making and encasing their products don’t necessarily support their sustainability ambitions. The good news, according to beauty suppliers, is...
