Erica La Sala
“A 24/7 Job”: Glow Recipe, Le Mini Macaron And Fazit On What It Takes To Achieve Social Media Success
TikTok virality lasts days or possibly weeks if a brand is lucky, but achieving long-term success on social media requires deep commitment well beyond that. “We’re a content factory,” said Christina Kao, founder of...
Brands And Products That Stood Out To Retail Buyers At Adit Live Los Angeles 2024
At Adit Live last week, retail buyers searched the trade show floor for brands that cut through the noise with bold branding, eye-catching packaging and standout positioning. They’re expected to...
Interested In Getting Into Bluemercury? Here’s What You Need To Know
Frustrated by the uninspiring experience of shopping for beauty in department stores, Marla Beck launched Bluemercury in 1999 with her husband Barry to foster shoppers’ discoveries of indie beauty brands. “I always...
Salons Had A Slow Holiday Season—And It’s The Talk Of TikTok
The holiday season wasn’t very merry for salon industry, and hairstylists and their clients are taking to TikTok to dish on the reasons why. In a Dec. 21 video on the platform,
How The Business Of Matching Brands And Retailers Is Adjusting To Post-Pandemic Realities
Retail-brand relations are in a state of flux—and so are the companies dedicated to helping orchestrate them. Wholesale marketplaces like Faire and Bulletin that saw their businesses supercharged after the pandemic hit and interactions between brands...
“We Are Oversaturated”: How Investment Is Changing The Med-Spa Market
Aesthetic nurse practitioner Chris Bustamante, founder of med-spa Lushful Aesthetics, believes the bustling med-spa industry has hit peak saturation. In fact, he theorizes it reached peak saturation a year or two ago. “We are oversaturated,” he...
Subscription Box Company Kinder Beauty Shutters
The cruelty-free beauty and lifestyle subscription box service Kinder Beauty has been dissolved, according to an email to vendors obtained by Beauty Independent. “Kinder Beauty has never been profitable,” wrote...
