Erica La Sala

Bridge Mentorship Helps Brands Understand The Cautious Mindset Of Today’s CPG Investors
Investors have shifted from focusing on growth to focusing on profitability and brands that can prove their potential, but many beauty entrepreneurs still haven’t adjusted to the practical mindset. “Today, everybody wants...

Prestige Beauty “Wins” Black Friday As Holiday Shoppers Pounce On Deals
Reinforcing that it’s hard to resist a good deal, beauty registered robust sales performance over the Black Friday/Cyber Monday holiday shopping period as consumers busily scooped up gifts at discounted prices. In a LinkedIn post,...

The Founders Of Glowbar, Maude And Nopalera Spill Brand-Building Secrets
Before Nopalera went live in 2020, its founder Sandra Velasquez had a clear vision to create an offering akin to L’Occitane for Mexican botanicals. The upscale bath and body care brand encapsulates Mexican identity with...

Nate Rosen, An Authority On All Things CPG, Launches Shops Around The Corner To Showcase Small Retailers
Nate Rosen, who delves into all things CPG at his newsletter Express Checkout, wants to celebrate the big business of small retail with new retail platform Shops Around The Corner. ...

Two Allergan Alumni Create Proof Aesthetics To Be The “Glossier Of Med-Spas”
Allergan alumni Winnie Eastwood and Gardenia Perez have teamed up to launch med-spa concept Proof Aesthetics. Beginning with a location in Carlsbad, Calif., it’s targeting a young, diverse clientele that its co-founders feel...

Cos Bar Set To Open At Shen Beauty’s Former Location To Heighten Its New York Profile
Cos Bar is expanding its presence in New York City. The luxury beauty specialty retailer is opening its second Big Apple location on Thursday in Brooklyn’s Cobble Hill neighborhood at a...

Beauty’s Steep Discounts: A Death Spiral Or Sensible Sales Stimulant Amid Consumer Caution?
Beauty brands are in a promotional frame of mind as Black Friday and Cyber Monday inch closer, rolling out deep and lengthy discounts that raise questions about the degradation of brand equity and retail partnerships.