This Is Beauty Aims To Transform Conscious Beauty Shopping By Selling “Imperfectly Perfect” Products

E-tailer This Is Beauty wants to sell you damaged beauty products to help curb beauty’s big waste problem. Launched simultaneously in the United States and the United Kingdom on...

Beauty E-Tailer 100 mL Hopes Its Travel-Size Beauty Products Take Off

E-tailer 100 mL wants to make it easier for travelers to retain their beauty regimens, no matter where they are.  Targeting people on the go, it’s assembled an assortment of travel-size...

“Bullish About Beauty”: How CVS Is Investing In Its Beauty Business To Grow Retail Sales

With coronavirus testing and vaccinations declining, CVS is leaning on beauty to prop up its retail business. “We’re very bullish about beauty moving forward, and it’s definitely a space that continues to drive growth for us post-COVID,” says...

4 Criteria Every Indie Beauty Brand Must Meet To Be Considered By Ulta Beauty Today

Adit Live, the trade show produced by Beauty Independent parent company Indie Beauty Media Group, is prime territory for trend scouting—and that’s just what Josie Ostrowski, senior manager of new...

Cos Bar, Shen, Onda Beauty And More Retailers Spotlight Standout Brands From Adit Live New York

With over 60 of beauty’s brightest emerging brands under one roof, buyers had a lot to check out during last week’s Adit Live. Designed to connect retail-ready brands with top merchants, the trade show produced by Beauty...

4 Trends Defining Clean Beauty Shopping At Aillea

Shoppers at Aillea are getting younger. The largest concentration of customers at the five-unit clean beauty retailer are 35 to 45 years old, but it’s gaining traction with gen alpha...

After Several Pivots, Skincare Brand WLDKAT To Shutter

WLDKAT, the clean skincare brand founded by former Urban Decay executive Amy Zunzunegui, is shutting down. Acknowledging it might come as a shock to customers, Zunzunegui shared the news Wednesday