Jenny Berg

Plastic-Free Brand Parrotfish Wants People To Feel Pampered While Making Better Choices For The Planet
Parrotfish founder and CEO Katie Pearson Fucci got an uncomfortably closeup view of plastic pollution when she was a graphic designer on National Geographic’s “Planet or Plastic” campaign, a multiyear effort that’s documented everything...

This TikTok-Favorite Brand Uses Fragrance To Make Laundry Less Of A Chore
When Matt Cook brought the initial idea for Mozi Wash to his sisters, they sent him back to the drawing board. Now, some four years and much viral success later, he’s glad they did.

New Skincare Brand Thu Brulé Puts Luxury Spin On Hydration
Growing up in Vietnam, Thu Brulé paid close attention to the faces around her. “I experienced firsthand the impact of a hard life, the consequences of endless work hours, and the impact of war and...

Mil Usos Makes All-Body Products For Athletes Who Expect A Lot From Their Bodies
Before she launched face and body care brand Mil Usos in August 2023, Becky Williams was a Spanish court interpreter and skincare hobbyist. “I became a skincare nerd in high school in the...

“Make Seaweed Sexy”: Rootless Is Showing How Special Seaweed Can Be For Wellness And Sustainability
Before launching Rootless in 2022, Sachi Singh spent more than a decade focused on what she describes as “the doom and gloom of climate work.” One of the first times she felt hopeful was when...

This Former P&G Packaging Designer Is Betting On Waterless Haircare With New Brand Vacaville Beauty
While Jennifer Peterson, a former Procter & Gamble packaging designer who launched Vacaville Beauty in November last year, understands that consumers tend to be fearful of trying something different, she’s convinced they’re ready to face...

New Miami Beach Store Wairua Beauty Prioritizes Sophisticated Ingredient-Driven Products And Customer Education
When selecting products for Wairua Beauty, a luxury clean beauty boutique that opened last year in Sunset Harbour, a residential area of Miami Beach dotted with trendy shops, owner Azul Villa considers their formula first....