Jessica Chia Morris
How Glow Recipe Became Sephora’s No. 1 Indie Brand
What does it take to be the No. 1 indie brand at Sephora globally? For Glow Recipe, which is also in the top five brands overall at the beauty specialty chain, seven years of an exclusive...
How Sidia Is Controlling Its Fate With A Choosy Fashion-Adjacent Distribution Strategy
In the unpredictable beauty industry, emerging brands that control their own destiny without being whipsawed by the whims of big retailers or investors have the upper hand. Sidia, a 2-year-old clean body care...
Is 3D Printing The Future Of Faux Lashes? TAD Beauty Thinks So
Eyes may be the window to the soul, but lash technician-turned-lash supply CEO and founder Michelle Nguyen has always seen lashes as a window of opportunity. In 2005, Nguyen started her career as a...
Hanni, The Body Care Brand For Busy Millennials, Expands To All Sephora US Doors
Four months following Hanni’s launch in 2021, the brand, which tackles pain points in women’s body care routines with products such as a gel stick for dry shaving, a salve that can be smoothed on in the shower...
Bubble, Tower 28 And Crown Affair Founders Give Us The Lowdown On Launching At Retail Down Under
Several American beauty brands have expanded internationally to Australian brick-and-mortar retail this year. Among them are Crown Affair, Act+Acre, Fig.1, Polite Society and Glossier, which have all landed at specialty beauty chain Mecca. Meanwhile, Bubble...
Onélogy Wants To Make Freeze-Dried Skincare The Next Big Thing In Beauty
For certain segments of the population, the concept of freeze drying conjures up astronaut ice cream that can last even if it’s stranded in space for years. But if you ask Parisian-born, New York City-based creative director and...
Beauty Industry Vet Leah Hundsness Is Out To Make Maxine’s Revenge The Ultimate Aspirational Gen X Brand
After three decades in sales, marketing and merchandising roles at prestige beauty companies Too Faced, Sephora, Smashbox and Gucci Beauty, Leah Hundsness launched Maxine’s Revenge last year with a single product, a $33 highly pigmented serum-like concealer...
