Khanh T.L. Tran
Pureskin’s Gen Z Founders’ Vulnerability Drives Early Success In the Tough Skincare Market
Co-founders and brothers Brandon and Bryan Chu’s willingness to be vulnerable about acne, a condition embarrassing for many, allowed them to break into the skincare business and break through with consumers, with their brand Pureskin...
Behind The Scenes With “GlowJob,” The Dishy Podcast Bringing “Call Her Daddy” Candor To Beauty
Whether they’re dissecting the cost of boob jobs or predicting the next big celebrity beauty brand (their money is on Alix Earle and Saweetie), Julia Bellary and Sasa Li don’t hold back on “GlowJob,” where they...
Sleek Scandinavian Skincare Brand Mantle Plans US Retail Launch Next Year
What Acne Studios and Matilda Djerf have done in fashion and social media, Stockholm-based Mantle aims to do with clean and clinical skincare: melding minimalism with functionalism and building a loyal community, Scandi style. Established in 2020,...
After Pivoting From HR To High-End Skincare, Founder Lita Cunningham’s Luxury Brand Lalais Lands At Neiman Marcus
Moving from human resources to high-end skincare, Lita Cunningham has managed to win over Oprah Winfrey, Bergdorf Goodman and Neiman Marcus—all within seven months of launching Lalais. At the self-funded brand, which hit...
Gwyneth Paltrow Sells A $150 Serum On Goop. Can She Also Sell A $39.99 Serum At Target?
Ever since Gwyneth Paltrow sent her first Goop newsletter to 10,377 subscribers in 2008 with recipes for turkey ragu and banana nut muffins, she’s been steadily hyphenating her job title. Having already shifted...
Five Marketing And Public Relations Strategies Boosting Beauty Brand Awareness Now
The pandemic has dramatically shifted the marketing and public relations landscape. Confronting the shifting landscape, indie beauty brands have had to find new ways to boost awareness. Exactly how are they doing that? According to brand founders and...
Female Athletes Are Scoring Wins As Next-Gen Beauty Influencers For Indie Brands
For a brand that’s been on the market for a year, LatinUs Beauty learned fast how to make a power play. Early 2021, the made-in-California haircare brand scouted celebrity ambassadors from Mexico’s Club de Fútbol América, the...
