Khanh T.L. Tran
Keeping Up With House Of Braid, The Kardashian- And Revolve-Approved Brand
House of Braid founder and CEO Tassara Azad braids Kim Kardashian’s kids’ hair, has collaborated with Loewe on a marketing campaign and created a styling gel sold at Revolve. Not bad for someone once reluctant...
Snapchat Courts Gen Z Beauty Creators With “Good, Bad And Messy” Content Strategy
On social media, unfiltered content is clicking with gen Z, and Snapchat is highlighting the good, bad and messy moments to attract creators and boost its beauty business. As Varshini Satish, lead of talent partnerships at Snapchat parent...
TikTok Shop’s Power Player Position In K-Beauty Discovery And Sales
K-Beauty has K-popped in the United States, with South Korean exports to the country surging over 50% early this year, and TikTok virality playing an important role in introducing Americans to Korean beauty products and facilitating their...
Why Gwyneth Paltrow’s Good.Clean.Goop Was A Wipeout
Gwyneth Paltrow’s budget skincare brand Good.Clean.Goop had many promising ingredients when it launched two years ago: a famous founder with history in the beauty industry, clean beauty cachet, accessibility and prime retail placement at Target and...
“We’ll Bring What Real K-Beauty Is”: Olive Young Builds Buzz Ahead Of US Retail Expansion
When it touches down in Los Angeles with its first American store in the spring next year, South Korean retailer Olive Young is eager to open Americans’ eyes—and wallets—to the wide world of K-Beauty possibilities,...
New Men’s Skincare Brand Dividends Targets Equinox-Going Guys With Longevity Goals
Jake Rosenblum believes men’s skincare is at a turning point. “I have a lot of dads coming to me in their 30s just saying, ‘Hey, man. Like, what’s retinol?’” says the former talent agent,...
Athena Club Founders Launch House Of Atlas To Disrupt Men’s Shaving And Personal Care
The his-and-hers shaving market has a new coupling with the launch of House of Atlas from the husband-and-wife team behind Athena Club, Maria and Charles Desmarais. New York-based House of Atlas is...
