Khanh T.L. Tran
Gwyneth Paltrow Sells A $150 Serum On Goop. Can She Also Sell A $39.99 Serum At Target?
Ever since Gwyneth Paltrow sent her first Goop newsletter to 10,377 subscribers in 2008 with recipes for turkey ragu and banana nut muffins, she’s been steadily hyphenating her job title. Having already shifted...
Five Marketing And Public Relations Strategies Boosting Beauty Brand Awareness Now
The pandemic has dramatically shifted the marketing and public relations landscape. Confronting the shifting landscape, indie beauty brands have had to find new ways to boost awareness. Exactly how are they doing that? According to brand founders and...
Female Athletes Are Scoring Wins As Next-Gen Beauty Influencers For Indie Brands
For a brand that’s been on the market for a year, LatinUs Beauty learned fast how to make a power play. Early 2021, the made-in-California haircare brand scouted celebrity ambassadors from Mexico’s Club de Fútbol América, the...
Axiology’s Zero-Waste Makeup Moment
Axiology founder Ericka Rodriguez is swiftly learning about the importance of changing course amid a pandemic. In order to salvage what had been planned to be a robust year of global expansion, the clean beauty pioneer is...
Pirette’s Products Offer Beachy Escapes To Cooped-Up Consumers
During the worldwide quarantines mandated by governments to prevent the spread of the novel coronavirus, Pirette is transporting homebound customers to the beach. Through its growing collection of fragrance, hair products and skincare, the Costa Mesa, Calif.-based...
Noto Botanics Opens A Store In Los Angeles While Looking To Expand Its Reach Well Beyond The City
Three months after opening its first brick-and-mortar store in Los Angeles, Noto Botanics is ready to see if its line is as “universally sexy” as it intends it to be by introducing a slew of new products, and...
Lifehood, A New Spa Concept From The Now’s Co-Founder, Has A Bigger Mission Than Personal Pampering
Amy Krofchick, who democratized massages in an affordable and hip format as co-founder of The Now, is putting a broader mission than personal pampering at the center of her new spa concept Lifehood. Similar to how...
