Khanh T.L. Tran
Is Every Brand K-Beauty Now?
K-Beauty has been a powerful stimulus for the American beauty industry, with sales in the United States surging 37% to surpass $2 billion last year, according to market research firm NielsenIQ. With that success, it’s unsurprising that the K-Beauty...
FabFitFun Enters The Beauty Box Fray. Can It Succeed Where Others Have Stumbled?
Since its founding in 2010, FabFitFun has tallied over 1 million members and raised more than $83 million in venture capital for its subscription business that curates and customizes seasonal items in beauty, fashion, fitness,...
K-Beauty’s Resurgence Has Been Remarkable. Now, J-Beauty Seeks Its Own.
K-Beauty’s resurgent second wave is creating a ripple effect across the global beauty industry. In neighboring Japan, several cosmetic, skincare and haircare brands are making moves into the United States, attracting consumers as well as retailers and...
Perfumer Maddie Phinney’s DIY Approach Turns Centerfold Into A Niche Fragrance Hit
The way that perfumer Maddie Phinney brings a do-it-yourself flair to the $4 billion niche fragrance market is like a whiff of fresh air, layered with notes of boozy, chocolate-covered cherries and nuts. Centerfold, the gourmand eau...
Keeping Up With House Of Braid, The Kardashian- And Revolve-Approved Brand
House of Braid founder and CEO Tassara Azad braids Kim Kardashian’s kids’ hair, has collaborated with Loewe on a marketing campaign and created a styling gel sold at Revolve. Not bad for someone once reluctant...
Snapchat Courts Gen Z Beauty Creators With “Good, Bad And Messy” Content Strategy
On social media, unfiltered content is clicking with gen Z, and Snapchat is highlighting the good, bad and messy moments to attract creators and boost its beauty business. As Varshini Satish, lead of talent partnerships at Snapchat parent...
TikTok Shop’s Power Player Position In K-Beauty Discovery And Sales
K-Beauty has K-popped in the United States, with South Korean exports to the country surging over 50% early this year, and TikTok virality playing an important role in introducing Americans to Korean beauty products and facilitating their...
