Five Marketing And Public Relations Strategies Boosting Beauty Brand Awareness Now

The pandemic has dramatically shifted the marketing and public relations landscape. Confronting the shifting landscape, indie beauty brands have had to find new ways to boost awareness. Exactly how are they doing that? According to brand founders and...

Female Athletes Are Scoring Wins As Next-Gen Beauty Influencers For Indie Brands

For a brand that’s been on the market for a year, LatinUs Beauty learned fast how to make a power play. Early 2021, the made-in-California haircare brand scouted celebrity ambassadors from Mexico’s Club de Fútbol América, the...

Axiology’s Zero-Waste Makeup Moment

Axiology founder Ericka Rodriguez is swiftly learning about the importance of changing course amid a pandemic. In order to salvage what had been planned to be a robust year of global expansion, the clean beauty pioneer is...

Pirette’s Products Offer Beachy Escapes To Cooped-Up Consumers

During the worldwide quarantines mandated by governments to prevent the spread of the novel coronavirus, Pirette is transporting homebound customers to the beach. Through its growing collection of fragrance, hair products and skincare, the Costa Mesa, Calif.-based...

Noto Botanics Opens A Store In Los Angeles While Looking To Expand Its Reach Well Beyond The City

Three months after opening its first brick-and-mortar store in Los Angeles, Noto Botanics is ready to see if its line is as “universally sexy” as it intends it to be by introducing a slew of new products, and...

Lifehood, A New Spa Concept From The Now’s Co-Founder, Has A Bigger Mission Than Personal Pampering

Amy Krofchick, who democratized massages in an affordable and hip format as co-founder of The Now, is putting a broader mission than personal pampering at the center of her new spa concept Lifehood. Similar to how...

Six Tips On Growing A Beauty Business From Rose Inc.’s Rosie Huntington-Whiteley And Sunnies Face’s Georgina Wilson

British model Rosie Huntington-Whiteley is a recognizable face in fashion through campaigns for brands such as Burberry, Victoria’s Secret and Ugg in a career spanning some 16 years. When it comes to being a beauty entrepreneur at the...