Axiology’s Zero-Waste Makeup Moment

Axiology founder Ericka Rodriguez is swiftly learning about the importance of changing course amid a pandemic. In order to salvage what had been planned to be a robust year of global expansion, the clean beauty pioneer is...

Pirette’s Products Offer Beachy Escapes To Cooped-Up Consumers

During the worldwide quarantines mandated by governments to prevent the spread of the novel coronavirus, Pirette is transporting homebound customers to the beach. Through its growing collection of fragrance, hair products and skincare, the Costa Mesa, Calif.-based...

Noto Botanics Opens A Store In Los Angeles While Looking To Expand Its Reach Well Beyond The City

Three months after opening its first brick-and-mortar store in Los Angeles, Noto Botanics is ready to see if its line is as “universally sexy” as it intends it to be by introducing a slew of new products, and...

Lifehood, A New Spa Concept From The Now’s Co-Founder, Has A Bigger Mission Than Personal Pampering

Amy Krofchick, who democratized massages in an affordable and hip format as co-founder of The Now, is putting a broader mission than personal pampering at the center of her new spa concept Lifehood. Similar to how...

Six Tips On Growing A Beauty Business From Rose Inc.’s Rosie Huntington-Whiteley And Sunnies Face’s Georgina Wilson

British model Rosie Huntington-Whiteley is a recognizable face in fashion through campaigns for brands such as Burberry, Victoria’s Secret and Ugg in a career spanning some 16 years. When it comes to being a beauty entrepreneur at the...

“What Am I Putting On My Kids?”: Documentary “Toxic Beauty” Investigates The Impacts Of Personal Care Chemicals

A documentarian with over a decade of experience, Phyllis Ellis didn’t expect “Toxic Beauty,” her newest film exploring the effects of chemicals in personal care products on consumers’ health, would be taken so personally by viewers. She’s been...

Started With A Single Facial Oil, Flora Mirabilis Is Taking The Slow Path To Growth

In an era of instant gratification, Flora Mirabilis founder Jordan LaFragola prefers to take a slow and steady approach to building her skincare brand, even if it means spending three years to perfect a single face oil...