Rachel Brown
Seaweed Extract Supplier Macro Oceans Raises $7.5M In Seed Funding, Acquires Everything Seaweed For Capacity And Expertise
As the beauty industry looks to reduce its dependence on petrochemicals, Macro Oceans is building its capacity to offer seaweed-powered ingredients as alternatives by completing a $7.5 million seed funding round and acquiring Everything Seaweed, a...
Where Will The Skinification Trend Go Next?
A recent survey by the market research firm Circana underpinned consumer demand for the skinification and multidimensionality of everything in beauty. In it, 50% of American consumers reported they seek products that combine makeup and skincare, including...
Jackfir Turned Down Erewhon Last Year. Now, It’s In All The Cool Grocer’s Stores.
After concluding that Jackfir wasn’t logistically or financially ready for Erewhon, founder Charlie Razook turned down an offer to launch the men’s skincare brand at the trendy Southern California natural grocer last year. “It...
Ulta Beauty Jumps On The K-Beauty Boom With New Mass Skincare Lineup Containing Rael, Ma:nyo, Mediheal And More
As Ulta Beauty looks to newness to distinguish its assortment and battle for young consumers’ attention and dollars, it’s hopping on the K-Beauty boom by adding six K-Beauty brands to its mass skincare section. Launching in select...
What Does It Really Cost To Launch A Beauty Product Today?
In recent discussions with beauty brands, we’ve heard a lot about the soaring costs of product launches. To quantify those costs, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 11...
Beauty Contract Manufacturers Step Out Of The Shadows To Make Names For Themselves
KJH.Brand’s new product, Soft Smudge Lip & Cheek, is manufactured by Cosmetica Laboratories, and Katie Jane Hughes, the makeup artist who founded the brand, has taken to social media to give a peek at how it...
Fair-Trade Marketplace Beautyologie Launches Giftable Brand WOO To Spread Its Message
When you have your hands in all parts of a business, you can’t help but learn a thing or two about its customers. As she was working on search engine optimization for Beautyologie, the fair-trade e-commerce destination...
