New Makeup Brand Youthforia Is Built Explicitly For Post-Pandemic Beauty Exuberance

There’s been nothing frivolous about the past year. Amid the pandemic and political crises, the notion of relief from the gravity of global conditions in the impulsive pleasures of hanging out with friends to the wee hours of...

Amazon-Born Sky Organics Gains Private Equity Investment And Grows At Retail

Sky Organics is going from Amazon to everywhere—and it has a new financial partner to help power its expansion. Los Angeles private equity firm Nexus Capital Management has made a strategic growth investment in the beauty...

What’s Holding Back The Great Cruelty-Free Beauty Brand Rush To China?  

When the history of the indie beauty movement is written, one of the major turning points may be China stepping away from its requirement that international cosmetics brands test on animals to sell at stores within the massive...

Longtime Beauty PR Pro Robin Tolkan-Doyle Launches Fair Trade E-Commerce Site Beautyologie

In March last year, as the pandemic took hold in the United States, longtime beauty public relations professional Robin Tolkan-Doyle had to scramble to return to the country from India, where she was on a trip she’d dreamed...

Pai’s Sarah Brown On Funding A Growing Brand, Renaming Products And Why Organic Skincare’s Moment Is Due

Pai Skincare is proof there’s no set-in-stone way to finance and grow a beauty brand. While venture capital has poured into the beauty industry, the London-based skincare brand has interspersed institutional funding with bank debt. Recently,...

“The Band-Aid Of Hair Fragrances”: This New Brand Wants To Make A Niche Product Not So Niche

As she considered developing a beauty product, Eat. Sweat. Undress. founder Alexia P. Hammonds asked herself a question that’s been asked by countless beauty entrepreneurs: “Coming out of the gate with a limited budget, how am I...

Five Strategies For Developing Beauty Products For Diverse Customer Bases

Beauty brand founders often develop a product because of a problem they have, but a product aimed at a single person doesn’t generally result in a successful brand. Products must be developed for a varied population being constantly...