How Curie Is Breaking The Personal Care Product Pipeline Mold

Early in the life of the brand Curie, which debuted in 2018 with a single white tea-scented natural deodorant, a customer raved she wanted to rub the product all over her body. “Customers loved the scent. They...

How Personal Care Brand Bite Is Making Refills A Major Business Driver

Millions of people have viewed Women’s Health’s 2018 Facebook video showing Lindsay McCormick, CEO and founder of Bite, chew toothpaste before brushing her teeth. For probably the overwhelming majority of those people, the activity seemed a...

What Companies Behind The Scenes In Beauty Believe Will Be Big In 2022

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask founders and executives at 15 companies operating behind the scenes in the beauty industry: What areas of your business do you believe...

New Silk Staples Line Good Side Helps Consumers Get Their Beauty Sleep In Style

From the pop-idol posters of our teenage years to the duvet covers that have to be just so when we grow up, our bedrooms are an articulation of who we are—and one that’s particularly true to us because...

Founders Studio Is On A Mission To Build A Support System For Black-Owned Beauty And Wellness Brands

From Madam C. J. Walker to Lisa Price and Alonzo Herndon to Tristan Walker, the beauty industry has offered Black entrepreneurs a path to wealth, however imperfect, that can bridge generations. Kendra Bracken-Ferguson wants that path to simultaneously...

With Ambition To Become A Premier Plastic-Free Luxury Beauty Brand, Deodorant Startup Akt London Reels In $2M In Funding

“There are many deodorants out there, but they don’t look like Akt,” says actor Andy Coxon, who founded the brand with Ed Currie, who he used to perform with. “We are quite bougie people. We like nice...

As Many Cosmetics Brands Chase Short-Lived TikTok Trends, True + Luscious Brings A Timeless Approach To HSN

Mehir Sethi admits that her clean makeup brand True + Luscious’s television shopping and livestreaming premiere Wednesday on HSN will push her outside of her comfort zone, but she’s ready for the challenge. “The funny thing is...