Unsexy Sells: What Brands Should Make Of TikTok’s Enthusiasm For Beauty’s Homely Workhorses

If every trend has a countertrend, then the TikTok veneration of “unsexy products” like Vanicream Daily Facial Moisturizer, Nizoral Anti-Dandruff Shampoo, Gold Bond Neck & Chest Firming Cream, CeraVe Healing Ointment, Triple Paste Diaper Rash Cream...

Livestream And Social Commerce Concept Bleu Beauty Launches With Investment From NYX Cosmetics Founder Toni Ko

Orca, a producer of shoppable content for brands the likes of E.l.f. Cosmetics, Estée Lauder, Farmacy and KimChi Chic Beauty, is launching livestream and social commerce beauty e-tailer Bleu Beauty to replicate the interactivity...

Gen Alpha Brand TBH’s New Design Is Simple Like Its Age-Appropriate Products

TBH, the haircare, skincare and body care brand for tweens and teens from the maker of Fairy Tales Hair Care, is getting a glow-up suited to the Sephora kids era. With input...

Sustainable Makeup Brand Athr Beauty Readies For Relaunch Under New Ownership

Athr Beauty, the sustainable makeup brand that shuttered last July, is being revived under new ownership. Gostrider, a company led by founder and CEO Audrey Napoleon that describes itself as building...

Are Beauty Products Better Made Today Than A Decade Ago?

For the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 16 manufacturers the following questions: Are beauty products today made better than they were a decade ago? How can the beauty industry...

Are Certifications Worthwhile?

In a recent Instagram post, Fat and the Moon shared that it’s decided not to become a certified B Corp. The indie brand explained, “While paying to play is a part of business, we’ve...

Citruslabs Survey Finds Consumer Skepticism Of 100% Claims Used To Promote Products

Not all consumers believe 100% of people applying a cream saw their wrinkles vanish, but that’s essentially what many beauty brands are communicating to them. As knowledge about product testing grows, Citruslabs argues...