Is $161 Too Much For An Eyeshadow Palette?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 beauty brand founders: When Hourglass recently released a $161 five-pan eyeshadow palette, critics called the price...

Carbon Theory, The Anti-Breakout Brand That Broke Into The US Last Year At Ulta Beauty, Expands To Walgreens

Carbon Theory is proving its theory that it can perform internationally. After reaching retail in the United States last year at Ulta Beauty, the London-based brand is arriving at 2,000 Walgreens doors this month before...

Sephora Updates Its Clean Beauty Program To Incorporate Sustainability And Add Restricted Ingredients

The beauty industry has been great at creating stuff. Now, it’s starting to come to terms with all of it. To address the environmental consequences of beauty merchandise, Sephora is ramping up its sustainability efforts by launching...

Tru Fragrance Flexes Its Brand-Building Muscle With Undone Beauty’s Launch At Ulta Beauty Stores

Undone Beauty is getting it done at retail. After launching on Ulta Beauty’s website in March, the minimalist clean makeup brand from Tru Fragrance Inc. is entering 325 of the chain’s locations across the United...

Why You’re Going To Be Hearing A Lot More About Petrochemicals In Beauty Formulas

Similar to countless beauty brands, Youthforia puts the difficult-to-pronounce conditioning agent butylene glycol in its products. Dissimilar from countless beauty brands, the bold makeup startup and TikTok favorite explains where the butylene glycol in its color-changing BYO...

Checking In With Stores On The Hottest Products And Trends In Beauty

After coronavirus lockdowns, economic upheaval, political strife and climate calamities, it’s hard to blame people for turning to retail therapy for some relief. The National Retail Federation is convinced they’ll be in a spending mood throughout the year....

Digital Destination Beautytap Gathers Reviews By Beauty Professionals And Will Disperse Them To Retailers

The voices of beauty authorities have largely been silent in online product reviews. Beautytap is out to amplify them. The digital platform has morphed from a K-Beauty content website into a hub for nearly 50,000 beauty professionals,...