This New Makeup Brand Imagines A Beauty Industry That Isn’t Obsessed With Youth

Imagine a world that isn’t obsessed with age. Women could fulfill potential often limited as they enter midlife. Looking youthful wouldn’t be a fixation sucking inordinate time and money. Men could embrace grays, baldness and dad bods as...

How Pretty Well Beauty’s Jazmin Alvarez Is Changing Clean Beauty Shopping For The Better

Leading production and casting for Fenty Beauty’s digital launch in 2017, Jazmin Alvarez was integral in the brand’s efforts to place diversity at the center of the conversation in the makeup category. In the clean beauty segment, however,...

Kobe Bryant’s Brand Art Of Sport Fuels Up With $6M To Build Upon His Legacy

Art of Sport has definitely entered the big leagues. The body care, haircare and skincare brand started two years ago by the all-star entrepreneurial lineup of Brian Lee, co-founder of LegalZoom, ShoeDazzle and The Honest Co.; Matthias...

Bellway Secures $2M To Make Fiber Supplementation A Part Of Gen Z And Millennial Consumers’ Regular Routines

Your fiber intake is probably far too low—and Max Dresse aims to do something about it. The 29-year-old omnichannel prodigy who spearheaded Aloha’s, HelloFresh’s and Freshly’s pivots from clicks to bricks has created Bellway, a natural supplement...

Ellis Brooklyn Demonstrates The Indie Fragrance Segment’s Broad Reach By Launching At Ulta Beauty

Ellis Brooklyn is bringing Brooklyn to Middle America. The clean fragrance brand is rolling out to 350 locations at Ulta Beauty, where its Myth, Salt and Sweet fragrances will join a selection with perfumes from Ariana Grande,...

This New Gen Z Brand From A Former Estée Lauder And L’Oréal Exec Makes Makeup Super Affordable

Shortly before Amy Granger left The Estée Lauder Cos. Inc., where she was director of global business planning and e-commerce analytics, she worked on a campaign with a budget that soared into the millions. “They used A-list models...

Femtech Startup Joylux Adds Kathy Fields As Investor And Board Member, Readies For Expansion

“We are the vagina queens,” declares Colette Courtion, CEO and founder of Joylux. If the market hasn’t yet coronated the femtech firm atop the women’s intimate care territory, it might move in that direction now that Joylux...