Rachel Brown
Streaming Shopping Platform Talkshoplive Seizes The At-Home Moment To Showcase Small Businesses
With stores closed, at-home shopping concepts are drawing consumers who’ve never considered buying from them before. At streaming e-commerce startup Talkshoplive, usage was up 50% last week, and it’s anticipated to double this month. In addition, the...
As Shoppers Turn Their Attention To Amazon, Results Are A Mixed Bag For Indie Beauty Brands
Commanding nearly 40% of the American e-commerce market prior to the pandemic, Amazon has become online shopping’s chief artery during it. For a beauty industry that’s long had a lukewarm relationship with the e-tail giant, the centrality...
Hynt Beauty Joins Ulta Beauty’s Growing Clean Cosmetics Selection
Ulta Beauty’s assortment is getting more colorful with the addition of Hynt Beauty. The clean cosmetics brand has entered 100 doors with its Duet Perfecting Concealer and Aria Pure Lipstick as part of the chain’s Sparked program focused...
“We Like Our Potions Potent”: How Fat And The Moon Elevates Herbalism And Fights The Patriarchy
Herbalist and artist Rachel Budde refers to her plant-driven brand Fat and the Moon and the people behind it as “the coven.” Eight years ago, when the brand started, it certainly seemed like it would take a...
Eco-Friendly Toilet Paper Startups Have Drawn More Customers Than Ever Before. Can They Keep Them?
There are numerous people squeezing toilet paper from brands other than Charmin today. With pandemic-stoked panic buying depleting toilet paper stocks from market leaders Georgia-Pacific, Kimberly Clark and Procter & Gamble, parent company of Charmin, consumers scoured the...
An Inside Look At The Making Of Ipsy’s Glam Bags
Four years after its founding in 2011, a Women’s Wear Daily article described Ipsy as “low on the beauty-box radar screen.” Today, Ipsy certainly isn’t low on any radar screen in the beauty industry. While Birchbox...
Base Beauty’s Jodi Katz On How To Successfully Execute Virtual Events
In the beauty industry, live events are occasions for joy, celebration and connection as brands mark product releases, collaborations, advertising campaigns, anniversaries and other milestones. Now that events have shifted from physical settings to screens, brands have the...
