What Are The Secrets To Successful Fundraising? Investors Provided Clues At BeautyX Capital Summit
The beauty industry isn’t exempt from the power of money. In fact, in an indie beauty landscape littered with new brands, proper funding can set apart the successful from the merely surviving, but tips for how to secure proper funding aren’t generally on ingredient lists. At BeautyX Capital Summit on Monday, 20 investors, ...
This New Australian E-Commerce Destination Wants To Be The Net-a-Porter Of Clean Beauty
Clare McGrowdie, a red carpet, film and television hairdresser and makeup artist for 20 years, has pretty discerning tastes when it comes to where she shops for makeup, haircare and skincare. So, after switching from conventional to natural beauty products two years ago, she was sorely disappointed by the pharmacies predominantly carrying them in ...
The Persistent Problems Facing Indie Makeup Brands Developing Inclusive Shade Ranges
When 38-year-old LaTrice Moore began to dabble in makeup as a girl, she’d search for foundations that matched her mocha caramel coloring at drugstores and often walked away empty-handed. “A foundation for my shade may have been the darkest shade available, and there were never many options,” she says. “Based on my experience, I ...
Shen Beauty And Indie Beauty Media Group Team Up For Expo And E-Commerce Brand Curation
Shen Beauty is joining a diverse slate of retail partnerships struck by Indie Beauty Media Group, the producer of Indie Beauty Expo. An early advocate of indie beauty brands, the retailer provides a boutique perspective and showcase very different from e-commerce giant Feelunique and luxury retailer Neiman Marcus, the two ...
Built Around Affordability, Seasonality And Star Ingredients, Apto Bursts Onto The Beauty Scene At Urban Outfitters
Apto is combining the concepts of clean beauty and fast fashion with ingredient-driven staple products and seasonal collaborations to intrigue millennial shoppers bombarded by skincare choices. Recently landing at Urban Outfitters, the brand makes a statement with bright, affordable products starting with three $16 face masks and three $6 face mists spotlighting chlorella, ...
Social Media Favorite Jouer’s Circuitous Route To Sephora
Christina Zilber launched Jouer in 2008 with a very clear vision of the retailers she wanted to put it in: Barneys New York, Bergdorf Goodman or Henri Bendel. Henri Bendel bit first, and the prestige cosmetics brand’s sales at the retailer boomed for a few weeks before they suddenly tanked when the recession ...
Canada-U.S. Beauty Relations Are Getting A Lot Cooler With Voir Haircare’s Launch At Free People
Voir Haircare, a creative startup on the Canadian beauty scene, is venturing to the U.S. by way of Free People. The year-old digital-first brand is launching four products –  $35 Walk in the Sun Hair Oil, $20 She’s Like the Wind Invisible Dry Shampoo & Conditioner, $28 Rhythm of the Rain Hair Masque ...