A Look At The Complicated Rules Governing Influencer Partnerships
In a Twitter post on Monday, makeup brand founder and social media sensation Jeffree Star compared beauty companies compensating influencers for shout-outs to Pepsi paying to appear in a movie. “It’s advertising,” he proclaimed. Indeed, influencer endorsements are advertising and regulated as such by the Federal Trade Commission, the agency policing deceptive marketing.
Is Influencer Unboxing As We’ve Known It Going Extinct?
In late January, KKW Fragrance dispatched editor and influencer mailers containing a huge chocolate heart created by Chris Ford, executive pastry chef at the Beverly Hills hotel Four Seasons Beverly Wilshire, and a KKW-branded hammer for recipients to break the chocolate heart and reveal a Kimoji Heart Fragrance on the inside. The press relations ...
Move Over Jade Rollers: Selfkaire Launches With A Newfangled Tool Designed To Outperform Its Ancient Precursors
Kathy Chou, founder and CEO of Selfkaire, thinks jade rollers are so yesterday. Her brand has released what she believes is the beauty tool of tomorrow, a surgical steel implement designed to banish puffiness with a few strokes of the skin. “Jade rollers have been around for centuries and centuries, and there’s ...
Belle En Argent Premieres With Glamorous Lip Glosses And Lipsticks For Discerning Clean Beauty Shoppers
Belle en Argent is the latest starlet in the theater of indie beauty brands. Inspired by motion picture sirens and creators, the upscale clean color cosmetics startup is putting lip merchandise in the spotlight for its premiere with the rollout of six glosses, three liners and 15 lipsticks, including five matte and 10 ...
New Brand Wiley Body Makes Baby Personal Care Millennial Mothers Will Want For Themselves
Graphic designers, friends and mothers Vanessa Wade and Jane Riley have created the brand they’d like to buy for their kids and themselves. That brand, Wiley Body, joins the swelling ranks of classy baby personal care startups such as Kiss Kiss Goodnight, Gryph & IvyRose and Evereden directed at ...
J.P. Mastey, Who Made Grooming Covetable At Baxter Of California, Is Doing The Same For Natural Deodorant With New Brand Corpus
During his tenure as owner and president of Baxter of California, J.P. Mastey made premium men’s haircare, skincare, shave, body and lifestyle products chic and desirable through modern retro packaging, memorable scents and cutting-edge collaborations with the likes of Colette, Stussy and Unionmade. Three years after departing the brand, which he bought in ...
Growing Chain Buff City Soap Takes The Mystery Out Of The Soap-Making Process
Nothing comes between Buff City Soap’s manufacturing and its customers. The 14-unit chain takes soap production out of kitchens and factories, and into stores to peel back the layers of brand bureaucracy separating shoppers from the origins of their personal care. And its bare-it-all retail business is on the move with at least ...