Can Fragrance Help You Become Your Best Self? New Brand Ascention Beauty Co. Believes So

When the world seems like it’s spinning out of control, sometimes a few sniffs can help set things straight. That’s what Greta Fritz discovered two years ago as she faced a divorce and precancerous polyp in her colon that,...

Bite Beauty Founder Susanne Langmuir Kicks Off Brand Incubator SL&Co. With Waterless Skincare Concept An-hydra

Serial entrepreneur Susanne Langmuir isn’t afraid to shake up routine beauty products. With Bite Beauty, she developed lipsticks from food-grade ingredients, and let people see how they were made and customize formulas to suit their preferences. With Susanne...

Per-fékt Founder Richard Anderson Returns To The Beauty Industry With Hi Beautiful You

Richard Anderson’s run with his former brand Per-fékt Beauty didn’t end perfectly. So, he’s decided to return to the beauty industry with a new concept retaining what made his earlier brand successful—makeup that acts quickly to enhance...

This New Beauty And Wellness Vitamin Brand Wants You To Think Of Supplementation As Self-Care

Skincare companies have reimagined cleansing and moisturizing as reflective self-care rituals. Now, Stunn Collective is out to elevate supplementation to a similarly profound practice. The new beauty and wellness brand has arrived with morning and evening vitamins...

Baking Soda-Free Natural Deodorant Brand Honestly Phresh Adds Distribution In Whole Foods And Target

The trajectory of an indie personal care brand isn’t always a straight line. Leading the charge for baking soda-free deodorant, Honestly Phresh is currently rolling out across Whole Foods’ retail network and entering Target early next year....

This Curly Haircare Brand Is Making $1M A Month—And It’s Just Getting Started

Four years ago, Sahar Saidi was at a professional crossroads. She’d received two business degrees, but her untraditional resume before then in sales, marketing and business development consulting after dropping out of college wasn’t valued by by-the-book hiring...

Interest In Cannabis Beauty Is High, But Understanding Is Low, According To A New Report

Consumers are exceedingly interested in cannabis beauty, but don’t understand it, according to a new report. Based on a year-over-year analysis of Google data, the report issued by machine intelligence platform Spate and Landing International, which...