Is Golde The Answer To Wellness’s Exclusivity Problem? Founder Trinity Mouzon Thinks It Can Certainly Help
Golde may be the least Goopy brand available at Goop. It’s led by Trinity Mouzon, a 25-year-old from Upstate New York and black woman on a mission to democratize wellness rather than a Los Angeles-bred 45-year-old white actress with an Oscar and proclivity for selling expensive pelvic floor contraptions. Not that she has ...
Is Setting An Unassailable Clean Beauty Standard At Retailers Like Sephora Impossible?
In a beauty industry full of slippery marketing concepts, clean beauty may be one of the slipperiest. Ask a dozen beauty executives to define it, and you’re likely to hear a dozen different answers. Amid uncertainty and lack of regulation, retailers have the power to decide the ingredients that make the clean beauty cut ...
Founder Gabriela Trujillo’s Immigrant Background Is Weaved Into New Brand Alamar Cosmetics
In the U.S., immigrants have combined the best of their old countries with what they’ve learned in their new one. That’s what Gabriela Trujillo, who left Havana for Miami at 3-years-old, attempts to do with the brand Alamar Cosmetics, which marries her makeup artistry and cultural background. “If I’m being honest, the only ...
Natural Skincare Brand CLN&DRTY, Which Takes A Steady Approach To Growth, Wins Small Business Prize
CLN&DRTY has gone from a down-and-dirty DIY project to an up-and-coming indie beauty brand. Started two years ago with homemade natural sunscreens resulting from Paula Hoss’s teething daughter gumming her SPF-slathered shoulder and causing her to panic over ingredients, CLN&DRTY quickly pivoted to facial products after the now mom of two realized her ...
Amazon Launches Indie Beauty Shop Dedicated To Emerging Brands Within Its Marketplace
The Indie Beauty Shop is open for business on Amazon. The world’s largest e-tailer is looking to the little guys to elevate its presence in the beauty industry with a new destination dedicated to emerging domestic and international players in the skincare, men’s, natural and color cosmetics categories. Among the brands involved at ...
Former Sephora Product Developer Tiila Abbitt Takes On Conventional Cosmetics With Clean Beauty Brand Aether
Watch out Anastasia Beverly Hills, Kat Von D and Urban Decay. Aether Beauty is coming after your customers with a natural eyeshadow palette that doesn’t slack on performance. The founder of the new brand, Tiila Abbitt, understands what’s involved in developing power-packed cosmetics, having worked Sephora for seven years, the last two as ...
Lullaby In A Tube: Kiss Kiss Goodnight Launches With Gentle Skincare For Newborns
There are many firsts in newborns’ lives. There are first sounds, snuggles, smiles, smells and sights. Kiss Kiss Goodnight hopes to provide the first skincare. The brand from Shelly Ann Winokur, a mom of three with advanced degrees in chemical engineering and business, is starting off with 3-in-1 Baby Bath Gel, a product ...