Rachel Brown

Sekhmet Ventures, a venture capital firm specializing in clean beauty and wellness, has invested in the boundary-busting natural fragrance brand Heretic. The amount of the firm’s investment wasn’t disclosed, but it injects startups with on average $500,000 to $1.5 million in seed funding, and accelerates their business through its technological, financial, marketing, ...

Rare Beauty Brands, a new company from the leadership of Patchology built to foster emerging brands, has purchased Plant Apothecary. The company focuses on brands with groundbreaking entrepreneurs spearheading product development, clear points of differentiation and masstige to prestige positioning that have demonstrated market traction, but aren’t equipped with the funding, skill ...

Toilet paper doesn’t have to look like crap. After selling Southern California nail salon chain Bellacures in 2017, Samira Far has returned to the entrepreneurial arena with No. 2, a new brand modernizing the design and sustainability profile of the bathroom staple. It hits at the intersection of two trends: a burgeoning ...

In the early days of the CBD beauty boom, Lord Jones, Beboe and Leef Organics are dominating the field of cannabis consumer goods brands sparking influencer conversations around the trendy ingredient, according to influencer marketing platform Traackr. While the buzz produced by CBD brands remains miniscule compared to the volume of traditional beauty ...

Foot care deserves to be a bit fancier. That’s the premise of Barefoot Scientist, a brand bringing advanced skincare ingredients to a category dominated by practical basics. Nancy McKay, former CEO of Nest Fragrances, and general manager and senior vice president Estée Lauder, Tom Ford and Aerin Beauty in North America, has joined ...

Prai Beauty founder Cathy Kangas has brought her dedication to animals in-house by offering her skincare brand’s employees the ability to take leave when they adopt a pet. The so-called Prai for Paws pawternity program allows for a fully-paid week off to bond with a dog, cat or other animal, covers adoption fees ...

In 2016, right before Dirty Lemon crossed into beauty with its collagen-infused tonic, Well + Good contributing editor Erin Manger wrote the brand sold not “only a pick-me-up, but an era-defining accessory.” Three years later, the description isn’t any less apt. With 2 million-plus bottles sold, Dirty Lemon has evolved from its ...