Rachel Brown
Bootstrapped Brand ESW Beauty Gets More Accessible With Mass Retail Expansion And Price Reductions
ESW Beauty is improving accessibility on two fronts: location and price. In advance of the holiday shopping season, which sees its sheet masks being snapped up for stocking stuffers, the brand is expanding...
Cosmedix And Osmosis Co-Founder Launches Synthetic Ingredient-Free Skincare Brand Kleos+Klea
In 1997, Tammy Demos and her then husband Ben Johnson founded among the earliest med-spa chains in the United States, which broadened the reach of aesthetics services by offering them outside of dermatologists’ and plastic surgeons’...
How Settle Is Building The Back End Of Shopify Brands
E-commerce sales in the United States are expected to grow less than 10% in 2024, but Settle, a working capital lender and cash-flow management platform for e-commerce businesses, has been growing at roughly a...
As Fintech Recalibrates, Brands Share Their Experiences With CPG Lenders Born In DTC Boom Times
Earlier this year, reports circulated that Ampla, a lender to consumer brands, was struggling financially and looking to sell. Ampla’s struggles succeeded CircleUp ending its consumer brand lending practice and being acquired by financial data and...
Longtime Beauty Exec Evelyn Wang Launches Silverist To Care For Gray Hair
Even for someone adept at identifying holes in the beauty market, a personal experience can really hammer home the depth of a hole. That was the case for Evelyn Wang, former CMO at Milani Cosmetics, SVP...
The “Medicalization Of Beauty”: Unpacking Skincare And Aesthetics’ Convergence
The overlap between the beauty and aesthetics industries is increasing. L’Oréal recently took a 10% stake in Galderma, the pure-play dermatology company that markets Botox alternative Dysport, and Crown Laboratories announced it’s acquiring Revance Therapeutics, the company behind...
Instagram-Unworthy?: How Beauty Brands Are Approaching IG Amid TikTok’s Ascendance
Many beauty brands have seen their Instagram engagement and return on investment for advertising on it plummet, and some are moderating their activity on the Meta-owned platform as a result. For example, skincare brand
