Veteran Beauty Editor Kelly Atterton’s New LA Store Aims To Build Indie Beauty Brands’ Businesses

There remains an analog interaction at the core of increasingly digitized beauty journalism: the deskside. Kelly Atterton, beauty director of C Magazine and former West Coast editor of Allure, has experienced the rite involving a founder or representative...

Gloryscent Beauty Joins A Growing Group Of Skincare Brands Catering To Women Of Color

Haircare and color cosmetics have undergone inclusive transformations. Now, it’s skincare’s turn. The hot beauty segment is starting to seriously cater to a diverse clientele with emerging brands like Bolden, Epara, Rose Ingleton MD, Violet...

New DTC Brand Jane Makes CBD Products Fun

CBD doesn’t have to be super serious. New direct-to-consumer brand Jane is injecting levity into the cannabis wellness and beauty segment with a namesake fictional character that sunbathes, dances, parties, chills out and reels off catchy one-liners...

Indie Beauty Brands Register Strong Black Friday And Cyber Monday Sales, But Concerns Over Consumer Confidence Linger

Although big beauty companies entered the Black Friday/Cyber Monday discounting fray with unparalleled force last week, smaller players discovered there remained plenty of room to snag customers looking for deals. Overall results from the frenzied holiday shopping...

How Indie Beauty Brand Founders Would Like To Change Black Friday

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: If you had a magic wand, what would you do to change Black Friday/Cyber Monday?

Clean Beauty Expert Julie Pefferman Identifies Eight Trends That Could Be Huge In 2020

Julie Pefferman has her fingers in many facets of the beauty business. A cosmetic chemist at the helm of The Lab & Co., she guides formulation, fulfillment, marketing, store management and Amazon distribution for indie beauty brands....

Guys With Skincare Questions Can Text New DTC Brand Bruvy For Answers

Most men aren’t likely to walk into a Sephora and ask cast members their pressing facial care questions. With Bruvy, they don’t have to. The new direct-to-consumer skincare brand is stepping in where traditional beauty customer service...