Rachel Brown
Vitruvi’s Dynamic Skincare Merges DIY And Customization Trends For The Most Millennial Beauty Mashup Ever
People aren’t defined by one thing. Vitruvi doesn’t believe their skincare should be either. The essential oil specialist has introduced Dynamic Skincare, a customization concept handing control over products to customers by providing them the tools to...
Blingy Hair Removal Brand Wakse Is Changing The Waxing Segment While Piling Up Anything But Chump Change
It’s not typical to run across a brand pitching itself as owned by two hairy guys, but Wakse isn’t a typical waxing brand. Rolling out to Ricky’s NYC, it’s shaking up a sleepy category with glistening...
Steep And Staggered Discounts Caused Indie Beauty Sales To Sizzle On Cyber Monday
Indie beauty brands plunged into Cyber Monday with heavy discounting that caused sales to skyrocket, but they faced mounting questions about the impact of slashing prices on consumer purchasing behavior and the health of their businesses long-term. Across...
New E-tailer Clean Beauty Collective Wants To Make Clean Beauty A Big Deal In New Zealand
For two decades, Fleur Insley stuck to the conventional path in New Zealand’s beauty industry, working for a prestige personal care distributor before climbing the ranks at L’Oréal in the country to manage marketing for its luxe division....
Indie Beauty Retailers Sought To Stand Out During Black Friday With Services, Surprise Gifts, Charity Tie-ins And More
Brick-and-mortar beauty stores experimented with an array of tactics from founder meet-and-greets to charity tie-ins over Black Friday and Small Business Saturday to combat e-commerce websites’ and brands’ encroachment on deals territory formerly dominated by traditional retailers. Overall,...
Retailer House Of Green Beauty Opens In North London
While Alex Nicolaou was developing his brand Nini Organics, he’d pop into large and small stores in the U.K. to check out beauty merchandise for research purposes. “I picked up a product and went up to a...
Makers Market Grows Its Handcrafted Goods Retail Concept In Northern California
Makers Market has expanded its retail concept showcasing American craftsmanship with an outpost in Napa, Calif. The store at First Street Napa, a new 325,000-square-foot mixed-use development featuring Archer Hotel, and 45 stores and restaurants, including...
