Rachel Brown
PYT Beauty Wins Over Credo, Ulta And Anthropologie With Its Commitment To Affordable, Safe And Effective Makeup
When mother-of-three Mary Schulman’s oldest daughter Sunny was a toddler, Schulman sought to feed her wholesome snacks and couldn’t find any she thought were palatable. To fill the market gap, she partnered with her mom Janet Owings to...
How Lake & Skye’s 11 11 Scent Became A Unisex Favorite In Clean Beauty Fragrance Collections
Lake & Skye’s bestselling product 11 11 is the fragrance equivalent of no makeup makeup. “It smells very natural, almost as if you aren’t wearing anything extra. It’s just you,” says Kristen Bertiglia, planning and merchandise manager...
Crave Skincare Changes Its Name To Code Of Harmony And Opens A Skin Studio
Crave Skincare, a CBD pioneer in the indie beauty segment, is separating itself from the trend-driven crowds with a new name and storefront. The brand has become Code of Harmony and is set to open an 850-square...
Powerella Powers Up Inside-Out/Outside-In Positioning With Supplement And Skincare Pairing
Powerella’s serum and supplement are the new power couple on the indie scene. Launched in 2015 by Aimee Gill, a veteran marketer with positions at Shiseido, Nars and Smashbox on her resume, Powerella predates the current...
Sustainable Shampoo Startup OWA Haircare Secures Investment From Precursor Ventures
OWA Haircare has drawn more money to remake showering. The brand behind the waterless powder shampoo Moondust Hair Wash set to debut next year has received an investment from early-stage venture firm Precursor Ventures. The amount of...
Santa’s Little Sales Helpers: Beauty Entrepreneurs Discuss Offers They Hope Will Drive Holiday Gift Purchases
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: What’s a product or set you’re releasing for the holiday season and the thinking behind it?
New Teen Brand SkinBuzz Aims To Build Buzz Around Better-For-You Acne Prevention
Teenagers’ lives can be rough, but skincare for them shouldn’t be – at least that’s the premise of SkinBuzz, a new brand with organic products aimed at the adolescent set. Created by Nicole Sullivan, an aesthetician, authority...
