Rachel Brown
Are Certifications Worthwhile?
In a recent Instagram post, Fat and the Moon shared that it’s decided not to become a certified B Corp. The indie brand explained, “While paying to play is a part of business, we’ve...
Citruslabs Survey Finds Consumer Skepticism Of 100% Claims Used To Promote Products
Not all consumers believe 100% of people applying a cream saw their wrinkles vanish, but that’s essentially what many beauty brands are communicating to them. As knowledge about product testing grows, Citruslabs argues...
How Can Youthforia Be Saved?
The makeup brand Youthforia is under fire for twice making major inclusivity missteps. First, as influencer Golloria George brought to attention in a TikTok video last year, the initial 15 shades of the brand’s Date Night Skin...
Three Ships Beauty Raises $2.5M To Fuel Its Next Stage Of Growth
Three Ships Beauty has raised $2.5 million in funding to strengthen its team and marketing as it eyes a bigger presence in the United States. The round was led by Thrive Venture Fund,...
Corpus Plays The Long Game To Create A Lasting Luxury Brand
In the story of Baxter of California, the grooming brand’s 2013 sale to L’Oréal is a huge plot line, but founder J.P. Mastey, who launched personal care brand Corpus five years after the sale, thinks there’s...
Sunscreen Skeptic Kelly Slater Dives Into Sun Care With New Personal Care Brand Freaks Of Nature
Kelly Slater, the surfing legend who’s famously critical of sunscreen, has teamed up with incubator and venture studio Squared Circles to launch personal care brand Freaks of Nature starting with sunscreen and moisturizer. To support its entrance...
Retailers And Influencers Drop Youthforia Amid Foundation Shade Controversy
Credo, Thirteen Lune and Revolve have dropped makeup brand Youthforia as fallout mounts from influencer Golloria George comparing the darkest shade of its Date Night Skin Tint Serum Foundation to “minstrel show black” and...
